Product Marketing Manager

San Francisco, CA | Marketing | Full-time

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Tubular is used by thousands of people at the top global media companies and brands. Our customers include Viacom, Conde Nast, Time Inc., Activision, Warner Bros., Mattel, and hundreds more. Product marketing managers are responsible for planning and executing initiatives to drive growth and increased understanding of Tubular in key markets. Partnering with product, sales, customer success, and other teams across the company, PMMs set positioning, develop the strategy, and own the execution of key launches and initiatives that push our brand and business forward.
 
The Product Marketing Manager will own all product marketing, set positioning and strategy, manage product launches, create and deliver product training material for sales and customer success, gather customer insights, and maximize our products' potential.

Responsibilities:

  • Conduct user, market, pricing, and competitive research - both qualitative and quantitative - to better understand and evangelize market trends and apply key learning to new initiatives
  • Iterate on the value proposition for Tubular and articulate use cases and value in all customer-facing messaging
  • Develop and execute launch plans for new product initiatives, working closely with product management, engineering, PR, design, customer success, and sales
  • Own training and collateral creation for all products. Drive awareness and understanding of Tubular through tight messaging and expression of clear value proposition and customer ROI. Get to the heart of why people use Tubular, how to get more people to use Tubular, and help sales and customer success express that
  • Work with product team from day 1 to help influence what to build based on market understand and customer insight. Own and embed customer voice in all we do

Requirements:

  • BA/BS degree from a top academic institution
  • 2-5 years of product marketing experience in a SaaS environment where the product is data-oriented
  • Exceptional prioritization and project management skills
  • Excellent written, verbal, and visual communication skills
  • Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings
  • Demonstrated ability to work closely with product, PR, design, and sales teams
  • Self-starter and ability to build programs from scratch: Must have a positive attitude and can't be afraid to roll-up their sleeves and get things done
  • Knowledge of media, digital media, measurement, and/or data industries

What do we offer:

  • Chance to play with the hottest firms in media and technology
  • Competitive compensation and equity
  • Daily catered lunches, snacks, and other stuff to help you get through the day
  • A 401(k) plan to help you plan for your future
  • Flexible PTO
  • FREE health insurance plans, dental and vision packages (3 out of 4 plans) to fit your needs to ensure you’re happy and healthy
  • Commuter benefits that make getting to and from work a breeze
  • Awesome work environment
© 2020 Tubular Labs, Inc.
Tubular and Audience Graph are trademarks of Tubular Labs, Inc.
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