Tubular in the Press

Tubular is the measurement standard for online video, and is widely cited by industry and press for the very latest in video insights, trends and strategy. Working on an online video story? We'd love to collaborate with you. Contact press@tubularlabs.com

Our Obsession with the GIF - A Native Storytelling Device

Our Obsession with the GIF - A Native Storytelling Device

Huffington Post – July 7, 2017

Ask any random group of people how to pronounce GIF and you’ll start an intense debate. The creator of GIF, Steve Wilhite, publicly stated it’s pronounced with a soft-g (“Jif”), but many, myself included, represent the hard-g team.

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Amid VidCon’s Tween Fan Hordes, Signs Of A Business Growing Up

Amid VidCon’s Tween Fan Hordes, Signs Of A Business Growing Up

TubeFilter – June 27, 2017

The relatively controlled chaos that was VidCon last week provided a useful opportunity to assess the state of the digital-video business, bringing together 26,000 industry insiders

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Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?

Variety – June 20, 2017

The herd may be starting to thin for “unicorns,” the label Silicon Valley reserves for its most promising start-ups.

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Tubular Labs Launches Branded-Content Video Tracking Service

Tubular Labs Launches Branded-Content Video Tracking Service

Variety – June 15, 2017

Research firm Tubular Labs, which has built its business by tracking multiplatform video consumption, is now drilling into the fast-growing area of sponsored content.

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Minecraft, Mario, and FIFA dominate E3 buzz on Facebook

Minecraft, Mario, and FIFA dominate E3 buzz on Facebook

VentureBeat – May 4, 2017

Meanwhile, video analytics firm Tubular Labs recently analyzed social media data from last year’s E3 show. Tubular said that E3 content generated more than 900 million views on YouTube along in 2016, up 6 percent from 2015. The increase came from media companies and brands posting content.

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Tubular Labs’s Head of Design On When It's Okay to Work for Free

Tubular Labs’s Head of Design On When It's Okay to Work for Free

Invision – May 1, 2017

We sat down with Micheal Lopez, Head of Design at Tubular Labs, to hear about what makes a great portfolio, building team trust, and whether it’s okay for designers to work for free.

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What's Hot on Facebook and YouTube? Allison Stern Knows

What's Hot on Facebook and YouTube? Allison Stern Knows

USA Today – April 27, 2017

Which videos are trending big time on YouTube, Facebook and Instagram? Allison Stern knows. The co-founder of Tubular Labs, she monitors online video and publishes monthly reports on usage trends. Stern stopped by the #TalkingTech Live podcast.

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For video marketing, luxury fans demand more access

For video marketing, luxury fans demand more access

Luxury Daily – March 31, 2017

While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.

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How the Financial Times gets people to share more videos

How the Financial Times gets people to share more videos

Digiday – March 23, 2017

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video.

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