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Tubular Certified in YouTube’s New Measurement Program

Alex Watt June 23, 2017

Today we're excited to announce our new expanded partnership with YouTube as a founding member of their new YouTube Measurement Program (the "YTMP"). Last August you may recall we...

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Tubular and YouTube's Measurement Program

Caroline Lu August 11, 2016

Today, YouTube announced their upcoming YouTube Measurement Program to help participants provide accurate, consistent and relevant YouTube measurement data to their clients and users. We at Tubular...

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How YouTube Influences Holiday Purchases

Caroline Lu December 11, 2015

The holiday season is officially upon us, and with it comes the biggest shopping weeks of the year. Preceding occasions such as Black Friday, Cyber Monday, or even a mid-December mall outing, is the...

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Kids And YouTube: How Children Are Watching

Mark Robertson December 9, 2014

The announcement that Google is creating a YouTube specifically for children indicates that despite being a platform designed for engagers 13 and older, little tykes are already big fans of online...

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Demographics on YouTube: Males and Females 18-34

Mark Robertson November 20, 2014

They may all be mid-to-late Millennials, but males and females between the ages of 18 and 34 are watching very different types of content on YouTube. Knowing what different demographics of viewers...

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Tubular is Hiring! Welcome to Jobs @ Tubular Labs

Mark Robertson October 7, 2014

Hello from all of us at Tubular Labs! It’s clear from our blog posts that we’re a data-driven company, providing actionable insights for anyone looking to grow their business on YouTube. However,...

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Meet the Stars of Fullscreen’s InTour!

Mark Robertson September 18, 2014

Last Saturday, online video network Fullscreen held a unique, unprecedented event at the Pasadena Civic Arena: InTour. InTour was a live event sponsored by brands like Taco Bell and Forever21...

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YouTube Billionaires

Mark Robertson August 14, 2014

This week, YouTube sensation Michelle Phan is closing in on an incredible feat—more than one billion all time YouTube views. Michelle’s success is amazing, but she won’t be the first channel to...

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Morning News on YouTube

Mark Robertson August 7, 2014

This week’s insight focuses on Morning Shows on YouTube, considering videos uploaded in the last week on official channels as well as fan content uploaded by YouTube users. Morning Shows are barely...

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Daytime Talk Shows on YouTube

Mark Robertson August 6, 2014

This week’s insight focuses on Daytime Shows on YouTube, considering videos uploaded in the last week on official channels. Ellen Rules Daytime on YouTube The Ellen DeGeneres YouTube channel...

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