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Seal That Branded Content Deal Using Tubular's Powerful Data and Insights

Seal That Branded Content Deal Using Tubular's Powerful Data and Insights

Caroline Lu – August 29, 2016

Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises - from how brands can identify on-brand influencers to work with, to how media companies leverage Tubular data and insights to create powerful reporting, enable sales teams, inform content strategy and optimize media buying. Previously, we reviewed how a major media company uses Tubular to streamline their internal reporting process. Using Tubular, this media company gathers intel on competitors, tracks trends and top-performing videos, and monitors the growth of their late-night property over time and across platforms. Today, we will focus on compiling the rich data and insights collected using Tubular, and leveraging these robust numbers to bolster sales pitches. In this scenario, a major media company (Unnamed Media Company, or UMC) is pitching a branded content collaboration between a potential advertiser and UMC’s top-performing late-night property: Awesome Late Night. Let’s assume that UMC is targeting Kia Motors Worldwide for their sales pitch.    Before Hitting the Road An important first step of this sales pitch is to establish the “why.” The preferred advertising channel for car companies is traditional TV commercials, so why should Kia take a leap of faith and commit to not only marketing on a different medium, but also with a new advertising strategy altogether? With the widespread adoption of DVR, premium OTT services, and even YouTube’s “Skip Ad” feature, traditional advertisements may never even reach the audience that Kia wants to target. Furthermore, even if these commercials do reach potential car-buyers, the “sales pitch” nature of these advertisements may be perceived as off-putting and invasive. Collaborating with a popular media property ensures compelling, quality content tailored to resonate with a very targeted audience. Passive product placements in trusted TV programs or genuine influencer marketing builds credibility. Delivering entertaining content to the right audience maximizes reach and drives brand awareness. This exposure and positive brand sentiment will ultimately mean an uptick in car sales when viewers consider purchasing a new vehicle.   Why Awesome Late Night? Now that Kia is convinced to partner with a digital media property, it’s time to communicate Awesome Late Night’s value and show them why this collaboration is mutually beneficial. In short, Awesome Late Night can create an additional business partnership, and Kia can begin to build a trusted digital brand that eventually drives product awareness and sales, thereby maximizing ROI. Research reveals that Kia is marketing its Soul vehicle model towards a younger generation. A Boston.com article claims “Soul’s target audience remains the 18- to 29-year-old Gen Y, an urbanite with a day job, side passion, and love of music and technology.” With this in mind, let’s backtrack to our previous blog post, which explained how to power mission-critical reporting through Tubular. We reviewed UMC’s audience insights and how Tubular provides the distribution of genders and age ranges of those who engage with Awesome Late Night’s YouTube channel: From this, we now have one clear value proposition to offer Kia: Awesome Late Night’s channel audience matches Kia Soul’s target consumer demographic. Through a partnership with Awesome Late Night, Kia can easily reach the 18-34 demographic - close to 81% of the show’s online audience is within this age range. Not to mention that the top audience locations–United States, United Kingdom, Canada– house some of the biggest urban centers in the world. For more context, UMC can use Tubular’s “Industry” filter to access the top brands in the automotive industry, ranked by July views. With the click of a button, UMC has access to a general overview of the Automotive Industry at its fingertips, saving users a lot of time and resources. With Tubular, UMC sees Kia’s strengths (its 30-day views are close to 4x that of the industry average) and weaknesses (its engagement rating is a 0.3x compared to the industry’s average of 1.0x), providing the structure for a tailored pitch. Additionally, UMC can compare Kia to the industry by utilizing the Properties tool: Kia raked in over 1.2 billion views in July across its 74 creators, representing close to 7% of the entire automotive industry’s July views. Presenting facts and insights such as these demonstrates UMC’s deep understanding of Kia’s business, pain points, and goals. UMC can also use Tubular to similarly illustrate a detailed competitive landscape for further depth (for more information on competitive, trend, and growth reporting, check out Part I of this two-part customer story). Next, let’s analyze Awesome Late Night’s profile for comparison: UMC’s sales team can share these impressive numbers with Kia. Awesome Late Night brings in phenomenal monthly views, as witnessed by the nearly 90 million total views generated by its worldwide channel in July. However, Tubular can also help predict campaign viewership through V30, a metric that shows average first 30-day views. In this case, we see that Awesome Late Night drives ~901K views in the first 30 days. Furthermore, ER30 shows the average first-30 day engagement rating, which we can see is above average (an ER30 greater than 1.0x) for Awesome Late Night. Using the same process we did with the Automotive Industry, UMC can compare themselves against the Late Night industry, and spotlight their strengths (see Part I for more details). Combined with Kia’s online video budget and intelligent promotional efforts, the campaign will surely drive both high views and engagement amongst the target audience. Let’s dig a little deeper. With “Audience Also Watches,” UMC is able to show Kia that followers of the late-night brand overlap significantly with those who engage with topics that Kia wants to target. As you can see, Awesome Late Night’s audience is 100x more likely to view channels about political commentary (Talking Points Memo), pop culture programs, movies, and celebrities. To quickly understand the range of channels that Awesome Late Night’s audience is likely to follow, look in the “Categories” filter - you’ll see that most channels appear to relate to Entertainment, Music, Science & Tech, and other topics that resonate with Kia’s target audience. To cross-reference, we could also look at the ‘Themes’ filter above Categories. Whereas Categories are self-selected by creators, Themes are algorithmically derived based on the overall content by the creator. These confirm to Kia that Awesome Late Night’s audiences hold key interests and passions that their ideal buyer shares. Moreover, Awesome Late Night can consult Audience Also Watches when working with Kia’s budget to specifically target these channels’ audiences when promoting the campaign. Now that UMC has determined that their late-night audience indeed matches Kia’s target customer, it’s time to brainstorm a winning campaign idea. To do so, let’s review the top content of the year from Kia: Interestingly, Kia’s top two videos from the past year have been a content collaboration with X-Men and Rafael Nadal, lending further credibility to the idea that cinematic, branded content is better received by their audiences than traditional ads. Looking at Kia’s top-performing traditional commercial, for example, we can see that it has less views in one year than the top branded content videos received in 30 days. Its engagement is also lower than that of the branded pieces. Another reason to shift marketing budget towards branded video content! Finally, let’s check out the top digital content from 2016 from all late-night shows, cross-platform: With the click of a button in Tubular, UMC has now discovered that in 2016, the most popular and most viewed videos from late-night hosts involve singing and lip-syncing. Of course, Awesome Late Night would have to creatively brainstorm a branded content campaign that incorporates Kia Soul organically and that closely embraces shared values. Armed with the content and audience insights that Tubular was able to provide, UMC and Awesome Late Night now have strong ammunition to deliver Kia a winning sales pitch.   Post-Campaign Boom! Kia’s completely convinced that not only is branded content the way to go, but also Awesome Late Night is the best partner for this deal. Kia joins forces with Awesome Late Night, and brainstorms and executes a brilliant campaign. Let’s fast-forward to the end of the campaign. What now? Post campaign, UMC can also glean insights from Tubular and quickly report on the performance of the branded content campaign, including cross platform metrics such as views, engagement and social reach. UMC can gather data-driven successes - the top-performing videos from the campaign, as well as more granular data such as the exact days and videos that spiked. All of this valuable information serves as a benchmark for both Kia and Awesome Late Night for future campaigns. Mission accomplished!

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Lad Content Unseats Tasty in July 2016 Cross-platform Rankings

Lad Content Unseats Tasty in July 2016 Cross-platform Rankings

Caroline Lu – August 17, 2016

It's time to reveal the most watched online video publishers of July 2016! Every month, Tubular’s Rankings Center showcases the top cross-platform video publishers, as well as platform-specific and category-specific brands and creators, including Media, Automotive and Beauty properties. Additionally, watch our co-founder Allison Stern elaborate on exclusive Rankings insights in this Facebook video. Key takeaways from July 2016: For the first time, since November 2015, Buzzfeed’s Tasty has been unseated from its #1 spot in cross-platform rankings. UK entertainment content publishers, UNILAD and The LADbible came in at #1 and #2 spots with 2.7 Billion views and 2.3 Billion views respectively, followed by Tasty at #3 with 1.7 Billion views. The top 100 video brands and creators together generated 48.5 Billion total cross-platform views in July, representing a 20% increase over June view numbers. In the Facebook Publishers rankings, UNILAD, which had views of 2.6 Billion, took the #1 spot. Following closely behind was The LADbible at #2 with 2.1 Billion views. Tasty ranked #3 with 1.7 Billion views followed by NowThis and Tastemade, which took the #4 and #5 spots respectively. Links to Tubular July Rankings http://tubularlabs.com/rank/cross-platform/ http://tubularlabs.com/rank/youtube/ http://tubularlabs.com/rank/facebook-publishers/ http://tubularlabs.com/rank/facebook-personalities/ http://tubularlabs.com/rank/vine/ http://tubularlabs.com/rank/instagram/ http://tubularlabs.com/rank/brands/ https://tubularlabs.com/rank/automotive/ https://tubularlabs.com/rank/media/ https://tubularlabs.com/rank/beauty/ Monthly rankings of top 25 online video creators and brands from April 2015 - June 2016 are available upon request. To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence

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How a TV Show Can Leverage Tubular Data for Powerful Reporting

How a TV Show Can Leverage Tubular Data for Powerful Reporting

Caroline Lu – August 5, 2016

Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises - from how brands can identify influencers to work with, to how media companies leverage Tubular data and insights to create powerful reporting, enable sales teams, inform content strategy and optimize media buying. In this edition, we delve into how a major media company can leverage Tubular data to create impressive executive reporting. The data and insights from these reports can then be used to inform sales pitches or to strengthen existing brand partnerships, a process that we will explore further in our next blog post. To give some context for this scenario, let’s assume that this media company operates a number of properties, including a top series in the late-night space. This company would like to pitch a branded content collaboration between one of their late night shows (let’s call them Awesome Late Night) and a potential advertiser in a month. This media company– we’ll refer to them as UMC (Unnamed Media Company) – can use Tubular to deliver data-driven, mission-critical reports that will impactfully prove their partnership value. The bonus is that Tubular drastically decreases the amount of time typically spent executing the competitive, growth, and trend analyses that we’ll be looking at today.   First Things First UMC’s first order of priority should be to take a look at some of Awesome Late Night’s high-level metrics: The Creator Snapshot provides noteworthy information about Awesome Late Night such as total cross-platform monthly views, average first 30-day views (V30), and an intuitive 30-day engagement rating (ER30). Furthermore, by clicking on “Unnamed Media Company (UMC),” they can also navigate to the property-level, which can reveal where Awesome Late Night stands in comparison to every other show or network that UMC owns and operates in regards to online video. Next, UMC should gain an acute understanding of Awesome Late Night’s digital audience–who are the fans that follow and view Awesome Late Night’s video content online? To do this, we start out by building a custom channel list that includes all cross-platform video content from Awesome Late Night in 2016. Then, we send the list to the Track Dashboard, which populates with trends data and top-performing videos along with key audience demographics:  Audience Insights highlight that among those who engage with Awesome Late Night’s YouTube channel, the majority are males between the ages of 18-34 and are predominantly located in the United States.   Competitive Analysis One compelling report UMC can keep track of through Tubular is competitive analysis, providing a comprehensive overview of the late-night landscape. To do so, search for popular late-night shows in Creator Intelligence and add them to a custom list, which will look like this: Within the list in Creator Intelligence, UMC will find high-level insights for both the industry in general, as well as specific late-night hosts. UMC will also be able to sort the late-night properties by a number of metrics including total cross-platform views from June, first 30-day views (V30), and a first 30-day engagement rating (ER30). For example, while Awesome Late Night ranks below Jimmy Fallon, James Corden, and Jimmy Kimmel, it turns out that its engagement rating is higher than Jimmy Fallon’s and Jimmy Kimmel’s and is equal to James Corden’s. From here, UMC would push both the overall list of late-night properties, as well as individual segments into the Track Dashboard as “saved searches.” Doing so will enable access to very powerful insights. For one, in Tubular’s Track Dashboard, UMC has the capability to compare late-night properties: Here, for clarity, we compared only four properties: Awesome Late Night, Seth Meyers, Stephen Colbert, and James Corden. In a single module, UMC can track views, engagements, and uploads over time (daily, weekly, or monthly) of their key competitors. UMC also has the option of exporting this data into a CSV for further analysis. To dig deeper, UMC can easily click on a competitor’s content spikes (in this case, James Corden) to see precisely which videos are propelling growth. This way, UMC can pulse check competitors’ most popular content.   Growth Analysis Similar to competitive analysis, UMC is also able to track Awesome Late Night’s growth. Extending the timeframe to the last 365 days produces an overview of Awesome Late Night’s performance over the last year, as well as current high-level, cross-platform video metrics: As shown, UMC can choose to measure growth by views, engagements, or uploads in addition to choosing a daily, weekly, or monthly scale. Again, export functionality enables UMC to perform further analysis with raw data.   Trends Analysis At this point, UMC has a clear understanding of the progression of Awesome Late Night’s performance. UMC knows how Awesome Late Night compares to competitors and can pinpoint Awesome Late Night’s share of voice in the industry. They also know the rate at which Awesome Late Night has grown historically. The next step is to understand how Awesome Late Night content has progressed, and similarly, how its competitors have performed so well. If the user at UMC clicks on any day in the trends graph, they can pull-up a list of most-viewed videos (overall or by a specific platform). From this, UMC will be able to glean insights about the content that resonates the most with viewers, and moving forward, can cater content to audience tastes. UMC can see on a macro-level which platforms serve the viewing patterns of late-night audiences (YouTube for longer segments, Facebook for shorter clips) and distinguish game-changing content insights. The idea is to run competitive, growth, and trends analyses regularly, on a weekly basis. This way, when the time comes to put together a deck for the sales team to pitch to a potential advertiser, UMC will have at their fingertips the most compelling and winning stats with which to do so. Next week, we’ll dive deeper into this next phase.

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May Rankings of Top Video Brands and Publishers Are Live; Automotive and Sports Media Property Rankings Make Debut

May Rankings of Top Video Brands and Publishers Are Live; Automotive and Sports Media Property Rankings Make Debut

Caroline Lu – June 22, 2016

Rankings for the most watched online video publishers in May 2016 are now live in Tubular's Rankings Center! This month, we also debuted rankings of top automotive and sports media properties. Moving forward, we will release rankings of additional industry properties each month. Key takeaways from May 2016: Buzzfeed held the #1 place in Media property rankings with 4.7 Billion views. The Walt Disney Company, Time Warner, Comcast and The LAD Bible rounded out the top 5 media properties in May. Buzzfeed’s Tasty maintained its #1 spot in cross-platform rankings from last month, with 1.9 Billion views and a V30 of 26 Million (averaging 26M views per video during the first 30 days). BuzzfeedVideo maintained its place as the most engaging publisher in the top 10 with 1.3x more engagement than the average video publisher. In Automotive property rankings, Nissan took the #1 spot with 84 Million views. German auto brands reigned strong in the top 10, represented by Audi (#3, 74 Million views), Volkswagen (#8, 53 Million views), Mercedes-Benz (#9, 43 Million views) and BMW (#10, 32 Million views). In Sports Media property rankings, WWE took the #1 spot with 731 Million views followed by Turner Sports and Fox Sports at 689 Million and 291 Million views each respectively. The top 100 video brands and influencers together generated 41.2 Billion total cross-platform views in May, with an average V30 (views at 30 days) of 3.4 Million and an average ER (engagement rating) of 1.3x, meaning these creators and brands produce content that’s 1.3 times more engaging than the average. Links to Tubular May Rankings http://tubularlabs.com/rank/cross-platform/ http://tubularlabs.com/rank/youtube/ http://tubularlabs.com/rank/facebook-publishers/ http://tubularlabs.com/rank/brands/ http://tubularlabs.com/rank/vine/ http://tubularlabs.com/rank/instagram/ http://tubularlabs.com/rank/facebook-personalities/ https://tubularlabs.com/rank/automotive/ https://tubularlabs.com/rank/media/ https://tubularlabs.com/rank/media/sports/   Monthly rankings of top 25 online video creators and brands from April 2015 - April 2016 are available upon request. To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence  

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Tubular Raises $10 Million in New Financing; Releases Media Property Scoring to Be the Standard in Online Video Measurement

Tubular Raises $10 Million in New Financing; Releases Media Property Scoring to Be the Standard in Online Video Measurement

Caroline Lu – June 2, 2016

We are excited to share that Tubular has raised $10 Million in financing led by Marker LLC, bringing our total funding to date to $31 Million. Previous financing rounds were raised from FirstMark Capital, Canaan Partners, Lerer Hippeau Ventures, SV Angel, and others.   “Our goal since the beginning has been to help brands and publishers grow their online audiences,” said Rob Gabel, CEO and founder of Tubular Labs. “Today, with more than 55,000 publishers generating over 99 Billion monthly video views, online video has reached critical scale. What's missing is monetization of branded content. We’re thrilled to partner with Marker and will use this new funding to expand our offerings enabling publishers to effectively prospect, pitch and report on branded content.” “Tubular is a pioneer and the clear market leader in a rapidly growing, increasingly diverse and critical online video industry,” said Rick Scanlon, co-founder and partner at Marker LLC.  “Over the last three years, the company developed a solution that tracks more than 2 Billion videos across 30 social platforms, its customer base has grown by more than 10 times and it is now considered the standard in cross-platform video intelligence.” We are also thrilled to launch Media Property Rankings. For the first time, major media companies can see their total monthly views across all online video properties, ranked against their competitors.  Buzzfeed topped the list with 4.7 Billion views in April across their 94 online video publishers.  Time Warner ranked #2 with 2.2 Billion April Views across their 148 online video publishers.  Walt Disney, Comcast, and The LADBible rounded out the top 5.  The rankings are a powerful at-a-glance tool for media companies to gauge how they’re performing vis-a-vis competition in the quickly accelerating online video space.  This news comes on the heels of the recent launch of Tubular Video Ratings, which benchmarks the reach and engagement of the world’s videos, creators, brands and categories. The ratings are used to effectively plan and report on influencer marketing, branded video sales, and for data-informed content decisions. The ER30 metric or Engagement Rating 30 measures a video or publisher’s engagement rate benchmarked against all content (e.g. 2.2x more engaging than average). The V30 metric measures the number of views a video gets in 30 days, or the average number of views per video a publisher gets in a 30 window. To request a demo, visit tubularlabs.com/demo.

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NowThis Is How You Can Use Tubular Video Ratings to Benchmark Precisely Against Competitors

NowThis Is How You Can Use Tubular Video Ratings to Benchmark Precisely Against Competitors

Caroline Lu – May 24, 2016

Since launching Tubular Video Ratings (Beta), the new standard for online video measurement, we’ve analyzed how this set of metrics can be applied to influencer identification (for brands, see Wilton) and looked at how media companies can access compelling benchmarking metrics on a video level (see Carpool Karaoke). To recap: Tubular Video Ratings is a set of standardized metrics that rate both views and engagements on an apples-to-apples scale across the video universe including YouTube, Facebook and Vine content. Today we are exploring exactly how Tubular Video Ratings can help digital-first media companies effectively and precisely benchmark themselves against competitors for executive reporting. Tubular Video Ratings, in the fewest number of clicks, will highlight 1) what you're rocking at compared to your competitors and how you stack up against them overall and, 2) areas of improvement or windows of opportunity.   NowThis Rocks A huge kudos to NowThis for delivering news straight to social feeds and therefore, establishing itself as a stronghold among video leaders in the news industry. NowThis’ distributed platform strategy aligns perfectly with news consumption trends: don’t wait for the clicks to come to you; instead, bring the news to the viewers where they already are. In doing so, NowThis has secured 6.7M cross-platform followers who collectively brought in over 812M views in April, making NowThis the top News publisher on Facebook. Furthermore, a NowThis video rakes in an average of 1.6M views in its first 30 days (V30).    How Do I Match Up To My Competitors? With these impressive numbers, the NowThis team deserves a pat on the back for a job well done. But to prove just how awesome they are, the big bosses over at NowThis need a meaningful measuring stick with which they can compare NowThis’ performance to competitors’ performance. Here are two other top-performing digital-first news companies who have a strong presence on Facebook; AJ+, and Huffington Post: From this, we can see that NowThis: Generated 2.6x as many April views as AJ+ and 3.2x as many as Huffington Post Has the highest V30, which means that an average video is projected to bring in at least 200K more views than AJ+ and 600K more views than Huffington Post Is on equal footing with competitors in the digital news space in terms of engagement (ER30) But, wait. Let’s keep cracking at this. As we deep dive into NowThis’ Facebook analytics compared to AJ+ and Huffington Post: Here’s what we uncover: NowThis produced ~1.5x more Facebook videos than AJ+ and Huffington Post NowThis videos generated at least 1B more total Facebook views than either competitor from November 2015 to May 2016 The first 30 days of an average NowThis Facebook video earns 100K more views than AJ+ and 650K more views than Huffington Post   That’s Awesome, NowWhat? NowThis has the numbers to prove that they are excelling at Facebook News; the next step is to consider how to leverage Tubular Video Ratings for future content strategy. We can look at the videos that pulled in the most views in the first 30 days (V30): Videos that draw in the most viewers delve deep into interesting phenomena and innovative, environmentally friendly companies and products. Moving forward, NowThis could use this information to craft a more accurate content strategy and create a similar series of science and technology videos for their engaged viewers.   Fun Fact If we were to expand this analysis to include NowThis’ YouTube and Vine videos, check out which videos were overwhelmingly the most engaging (ER30): NowThat’s Cool! With this information, NowThis can create a more effective content distribution strategy, ensuring they are syndicating the right content on the right social platform to capitalize on views and engagement. Stay tuned for more exciting updates on Tubular Video Ratings! P.S. If you’re already a customer, login to the app to check out Tubular Video Ratings – if you want to learn more about Tubular Video Ratings, fill out this form for a demo.

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How Wilton Can Boost Their Bake Sales With Tubular Video Ratings

How Wilton Can Boost Their Bake Sales With Tubular Video Ratings

Allison Stern – May 9, 2016

Last week we launched Tubular Video Ratings (Beta), a new set of metrics designed to standardize and simplify online video measurement with an apples-to-apples comparison of views and engagement across leading video platforms. Think of Tubular Video Ratings as the Nielsen ratings of the online video universe. In last week’s blog post, we shared how Media Companies and MCNs can leverage Tubular Video Ratings for speedy influencer identification, as well as for competitive benchmarking of video content and properties. Today, we’re investigating how Tubular Video Ratings can help brands identify the right influencers – influencers who align with their brand personality, and who will boost brand awareness and drive ROI. Test Kitchen: Wilton Wilton is the world leader in cake decorating, sweet treat-making and bakeware, it has successfully established itself as a thought leader in the online video space. Quick-to-market, Wilton primarily use online video to engage with its loyal fanbase to share baking techniques and tips, recipes and product release teasers. Wilton's online video strategy ensures its brand remains relevant with a younger female demographic, that is consuming online video on a daily basis.  Looking at these numbers, we can see Wilton is performing solidly when it comes to online video, their videos receive an average of 83K views after the first 30 days and are twice as engaging as the average video on YouTube and Facebook. Interestingly, Wilton raked in 3M total views in March, signaling that they are posting a steady stream of evergreen content that consistently draws in viewers. Time to dig deeper. Recently, Wilton worked with two top baking influencers, Rosanna Pansino and Yolanda Gampp. Typically, Wilton’s average first 30-day views (V30) across videos without influencers is 44.2K. Compare this to Wilton’s average V30 for influencer collaboration videos, a whopping 208K, which highlights the significance of working with popular influencers. The average first 30-day engagement ER30 across collaboration and non-collaboration videos is solid with 2.1X higher than average engagement. What Content Should We Put In The Oven? Let’s review Wilton’s five most engaging videos: ER30 is an indicator of the most engaging content relative to the social video universe. In this instance, ER30 can be leveraged to provide important insights on the most compelling and engaging content, which can then be used to drive content strategy, help determine budget, and find relevant influencers for partnership. When the content team at Wilton sees that “How To” videos are ~4x as engaging as the average YouTube or Facebook video, they can use this information to create more instructional cooking and baking content, which should resonate with their already engaged audience. By empowering Wilton to make decisions quicker and easier, they can establish a strong community of followers across video platforms and further establish their credibility as thought leaders and experts in the baking world. This is just the beginning! Keep a look out for more updates on Tubular Video Ratings and how these metrics can help you drive success in the online video space. P.S. If you’re already a customer, login to the app to check out Tubular Video Ratings – if you're not a customer and want to learn more about Tubular Video Ratings, fill out this form for a demo.

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Top Emojis Used Across Instagram Video [Infographic]

Top Emojis Used Across Instagram Video [Infographic]

Carla Marshall – January 5, 2016

Did you know that Internet users in the U.S. send an average of 96 emojis per day? But how are emojis being used across Instagram? At Tubular, we analysed every Instavid ever uploaded to see what percentage of creators and brands were using emojis as part of their titles and/or descriptions.

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The Grammys, Beyonce wins the night on YouTube

The Grammys, Beyonce wins the night on YouTube

Mark Robertson – July 26, 2015

Day after the Grammy’s and the response from YouTube was immediate. More than 3,700 videos have been uploaded onto YouTube from fans while only 94 from CBS. By far and away the most popular piece of the Grammy’s was Beyonce’s performance with Jay-Z to “Drunk in Love.” The two top videos of this performance generated close to 3 million views and over 4,000 comments in 21 hours! Below is the main video with 2.0 million views (by the time you watch this it might have been taken down… and might have hundreds of thousands if not millions of new views). This video has been tweeted over two thousand times and shared on Facebook more than 17,000 times! For good measure, the second most popular video from the Grammy’s was Katy Perry and Juicy J’s “Dark Horse” performance with close to half a million views and 1,900+ comments in 24 hours. Still an amazing performance!

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