Tubular drives earned media and connects brands with the top video influencers
Wilton, the leading food-crafting brand, leveraged Tubular data to design a digital content strategy that grew their channel engagement by 740% in less than a year. Informed by Tubular data and insights, Wilton identified influential baking creators who drove high views and engagement on their branded content series on baking tips and techniques.
Edelman, the world’s largest social media agency, uses Tubular software to identify and contact influencers for brand integrations. Through Tubular, Rob Jones, Vice President of Digital Strategy has set up brand deals with over 10 influencers in the last 3 months. “There’s no other way to show the full reach of these video creators and identify the audiences they touch” says Jones.
Tubular makes us more efficient and effective at finding those diamond in the rough creators – which powers our video marketing success
Head of Business Development
Tubular empowers our social media team and helps us drive earned media through video influencer campaigns. We’ve already seen direct return
Director of Marketing
I can’t imagine doing my job without Tubular. It would take a team of 10 interns a day to do what I now do in 10 minutes. Tubular is very quickly becoming the standard
VP Digital Strategy
YouTube is a critical channel for us and we couldn’t have a better partner than Tubular Labs. Their experience and knowledge is invaluable
Vice President Digital Marketing
Wilton Brands, LLC