Tubular powers the world's leading media companies to grow larger, more valuable audiences
Building a powerful presence on YouTube, Mattel uses Tubular’s deep audience and creator insights to support its winning digital video strategy.
New Form Digital sells 17 video series to distributors by using cross-platform audience data in syndication sales pitches. Tubular data allowed NFD to identify rising stars, design a content and test performance for the Incubation Series program.
Using Tubular data, HGTV discovered DIY as a rising topic of interest with Millennials, which helped shaped their content strategy and allowed them partner with rising stars in this category. As a result, HGTV’s channel grew 9.4x faster compared to average DIY channel, and achieved over 25K subscribers in the first month (with no paid promotion).
Tubular helps us track our station video performance, identify our best performing content, and stay on top of market trends. We consider it a valuable tool in managing our digital video business.
Director, Digital Business Development
Tubular insights help us identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences
SVP Business Development
New Form Digital