Media Companies

Tubular powers the world's leading media companies to grow larger, more valuable audiences

ACTIONABLE VIDEO INTELLIGENCE

  • Unique Audience Insights

    • Discover how different audiences engage on multiple video platforms
    • Learn who is watching your content and what else they watch
  • Content & Distribution Strategy

    • Create the right content and plan a distribution strategy
    • Compare user generated content against own
  • Cross-Platform Measurement

    • Track branded content campaigns across multiple platforms
    • Measure and report on paid, owned, and earned content
  • Data to Increase Sales

    • Close more sales deals and increase revenue
    • Grow monetization of earned and owned views

How Media Companies Use Tubular to Get Online Video Results

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Building a powerful presence on YouTube, Mattel uses Tubular’s deep audience and creator insights to support its winning digital video strategy.

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New Form Digital sells 17 video series to distributors by using cross-platform audience data in syndication sales pitches.  Tubular data allowed NFD to identify rising stars, design a content and test performance for the Incubation Series program.

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Using Tubular data, HGTV discovered DIY as a rising topic of interest with Millennials, which helped shaped their content strategy and allowed them partner with rising stars in this category.  As a result, HGTV’s channel grew 9.4x faster compared to average DIY channel, and achieved over 25K subscribers in the first month (with no paid promotion).

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Tubular helps us track our station video performance, identify our best performing content, and stay on top of market trends. We consider it a valuable tool in managing our digital video business.

Jocelyn Lee

Director, Digital Business Development

Hearst

Tubular insights help us identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences

JC Cangilla

SVP Business Development

New Form Digital