New Form Digital, the online studio joint venture of Discovery, Brian Grazer and Ron Howard, uses Tubular data to drive content and talent strategy. Learn how New Form Digital uses Tubular insights to identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences. New Form Digital’s data-driven strategy resulted in clear revenue – they sold all 17 of their pilot shows to distributors.
Using Tubular data, HGTV discovered DIY as a rising topic of interest with Millennials, which helped shaped their content strategy and allowed them partner with rising stars in this category. As a result, HGTV’s channel grew 9.4x fastercompared to average DIY channel, and achieved over 25K subscribers in the first month (with no paid promotion).
Tubular helps us track our station video performance, identify our best performing content, and stay on top of market trends. We consider it a valuable tool in managing our digital video business.
Director, Digital Business Development
Tubular insights help us identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences
SVP Business Development
New Form Digital