2018 Social Video Trends & Insights Across Europe

In this report, we do a deep dive exploring how viewing behaviour, affinity, platform, genres and creators differ between the top European markets in 2017, with an eye towards what’s changed over the past six months and what’s likely to change in the future.

Topics include:

• Which key EMEA markets saw growth on YouTube
• Which platforms had the most growth
• Which influencers dominated on YouTube
• Content opportunities and where you should invest
• Trends & monetization opportunities