How Brands and Media are Organizing to Capture Billions in Social Video Dollars

While views are a key piece of any video strategy, views alone do not demonstrate the true value of an audience. The lack of an apples-to-apples audience performance measurement, comparing digital video to traditional mediums, has slowed investment despite increasing time spent in digital video.

Read TV[R]EV's white paper on how brands and media are organizing around new measurement standards to confidently plan and invest in digital video.

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