Marketers need to work smarter and faster to keep up with the latest ecommerce integrations into social video… the question is: how do you get your content in front of the highest converting audiences? Download now to stay ahead of trends to lead in the age of social video.

Proper influencer ID practices are the difference between campaigns that drive impact and those that fall flat.  Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long … Continued

Quick Service Restaurants like KFC and Taco Bell are bouncing back from sales declines with aggressive, data-driven media plans. Today’s Gen Z and Millennial audiences are the key — and they have zero tolerance for traditional ad positioning. They see right through it, which is why learning social video fluency is so important. In this … Continued