WEBINAR: How Gannett Reaches Today’s Audience
2018 saw social platforms surpass newspapers as a news source for the first time since Pew has been conducting its annual news source survey.
When news audiences shift to digital, how do you stay ahead of them? By understanding where they go and what they watch!
Watch this webinar with Ilana Levin, Head of Video Sales at USA TODAY, and Russ Torres, VP of Digital Video Content and Strategy at USA TODAY, and hear innovative digital video best practices.
Tune in as they discuss how Gannett:
- Identifies content white spaces, such as kids content.
- Understands audience and created sub-brands to match specific genres.
- Pivots video production and topic to optimize for performance