"The APAC audience isn’t rest-of-world, it’s most-of-world!” says Myki Slonim, [President at VICE APAC]. The digital video opportunity in APAC is unquestionable, but how do you invest in that audience while ensuring successful returns on creating the content? The key: use a region-driven method with the right metrics to both grow and show audience value.
Join us for a fireside chat webinar with Myki Slonim on how VICE APAC strategizes video content for APAC, market-by-market, and commercializes those audiences by going beyond just view metrics. You'll learn how VICE APAC:
- Launches shows by understanding their regional audience by platform.
- Creates content through a “Local-First but Global-Appeal” approach.
- Goes beyond views and shows advertisers more transparent regional audience reach metrics.