WEBINAR: Key Lessons From Mattel - Building & Scaling an Audience-Driven Video Program.

In 2018, Kids Entertainment generated more views (183B) on YouTube than Sports and Gaming combined (154B).

In this fireside chat, we sit down with Isaac Quiroga, Director of Video Engagement at Mattel to discuss how their organization was able to harness the power of social video intelligence to know what their fans wanted to watch, and stay in front of shifting industry and customer preferences to become the 5th most viewed global brand in 2018.  

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