WEBINAR: Key Lessons From Mattel – Building & Scaling an Audience-Driven Video Program
One of the biggest challenges in video marketing today is that the massive amounts of content competing for audience attention makes it difficult for content producers to stay in front of rapidly changing consumption patterns.
In this on-demand webinar, we sit down with Isaac Quiroga, Director of Video Engagement at Mattel, and discuss how they became successful in the crowded content marketplace by turning their audience-first content strategy into a competitive advantage.
Watch the 30-second preview:
See how Mattel became the 5th most-watched global brand in 2018 in this webinar. You will learn how brands can:
- Draw inspiration from UGC and media companies to develop their content strategy and media mix.
- Drive digital investments to POS by understanding how video fits into the buyer’s journey and creating a cohesive content feedback loop.
- Reach beyond ‘views’ and ‘engagement’ to assess the performance of their content relative to competition and reclaim share-of-voice.
Related reading: What brands can learn from Barbie’s social video success