Who’s winning the Console Wars on YouTube [US]?
Which console leads share of voice in the US on YouTube?
There are few bigger drivers of conversation around gaming on YouTube than the largest gaming consoles, PlayStation, Xbox and Nintendo. All three have owned channel strategies on YouTube – but, it turns out that owned views don’t account for the majority. Instead, it’s earned influencer content that drives over 90% of the console views we measured.
In this report, we look closer at where the console’s views come from, plus analysis on who leads share of voice in the US market.
Download the report →