Who’s winning the console wars on YouTube [Germany]?
Which console leads share of voice in Germany on YouTube?
There are few bigger drivers of conversation around gaming on YouTube than the largest gaming consoles, PlayStation, Xbox and Nintendo. All three have strategies for their owned channels on YouTube – but, it turns out that owned views don’t account for the majority. Instead, it’s earned influencer content that drives over 90% of the share of voice that we measured.
In this report, we look closer at where the console’s views come from, plus analysis on who leads share of voice in the German market.
Download the report →