Who’s winning the Console Wars on YouTube [UK]?

Which console leads share of voice in the UK on YouTube?

In gaming, the three largest consoles, PlayStation, Xbox and Nintendo drive a huge wedge of the conversation on YouTube. All three have advanced owned channel strategies – but new analysis shows that those owned views don’t account for anything like the majority. Instead, it’s earned influencer content that drives over 90% of the share of voice we measured.

In this report, we look closer at the origin of YouTube viewership for the consoles, plus analysis on who leads share of voice in the United Kingdom.

Download the UK report →

Looking for this insight on different markets? Click here for the US, France and Germany.

Video Gaming Metrics UK





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