Proper influencer ID practices are the difference between campaigns that drive impact and those that fall flat.  Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long … Continued

Quick Service Restaurants like KFC and Taco Bell are bouncing back from sales declines with aggressive, data-driven media plans. Today’s Gen Z and Millennial audiences are the key — and they have zero tolerance for traditional ad positioning. They see right through it, which is why learning social video fluency is so important. In this … Continued

Come on a journey with us as we explore the stages of psychology and motivations along the cycle of a viewer to consumer. Through this deep-dive, we define how distinct audience types seek content and shop for different brands & product categories. While this report uses the travel industry as an example, there are many … Continued