HIGHLIGHTING SUCCESS:

HOW BENEFIT SHINES ON SOCIAL VIDEO

In 2018, beauty brands and influencers garnered 53B views on the platform from over 4.5M creators. How did a beauty brand with an international presence in 20+ markets stay in front of their audience and break through this crowded content ecosystem?

Join us as we chat with Toto Haba, SVP of Global Digital at Benefit, a LVMH subsidiary, about how they use video strategy and influencer partnerships to drive real connection, product launches, and sales.

In this chat, learn how Benefit:

Generates excitement and authenticity through audience-focused content strategies
Draws on UGC and influencer partnerships to populate their local country feeds
Benchmarks content against competitors’ videos and strategically uses viewing data to capture audience attention

Join us on July 24th

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