About Tubular Labs

The social video
intelligence company

Why Tubular
Why Tubular
Social Video Intelligence

Social video insights
that matter

Tubular is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and more.

With the largest social video database covering over 15 billion videos and 45 million creators, Tubular helps hundreds of household name brands, leading agencies and the largest media properties grow their business and lead on social by anticipating trending content and new creators.

Explore Products
Chartbeat Inc.

Tubular is part of Chartbeat, Inc.

Chartbeat Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail – and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization.

See how Chartbeat, Inc. is shaping the future of media strategy and revenue.

Learn more
Chartbeat Inc.

Press

Tubular In The News

CommPRO

LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement

This spike was no accident. It reflects a deliberate shift in LEGO’s content strategy, with a heavy tilt toward Shorts. Last year, only 16.8% of LEGO’s YouTube videos were Shorts. This September, that number skyrocketed to 46.3%. The shift is paying off—its top-performing video, Jumping Over 550 Bricks?!, pulled in a staggering 269 million views and became its biggest upload of the year.

Cynopsis

Roku Announces Self-Serve Developer Platform

The long and short of it: Focusing on YouTube Shorts has helped LEGO hit new highs in terms of both unique US viewers and minutes watched, according to data from Tubular Labs. LEGO’s 14.1 million YouTube viewers nearly doubled month-over-month, and minutes watched grew by 19%, to 93.7 million. Last September, 16.8% of LEGO’s YouTube videos were Shorts, but this year, that number jumped to 46.3%, with videos that more resemble user-generated content.

TV Tech

Late Night Thrives on Social Media With Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of broadcast-TV late night shows amid ongoing declines in linear viewing, new data from Tubular Labs suggests that these shows are still thriving on social media and that their future may lie in adopting a “social media-first” strategy.
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