To influence
hearts, minds,
and actions

Scott Ernst is Tubular Labs' Chief Executive Officer. He most recently served as CEO of Macromill, for which he was recruited by Bain Capital to focus the business around global and digital solutions. Scott made his first mark on the digital marketing and measurement industry as a founding management team member at Compete, where he drove the go-to-market strategy resulting in the acquisition by WPP’s Kantar. Ernst helped transform Compete into what is now Millward Brown Digital, overseeing the company’s growth from a 20-person start up to over $100 million in revenue and its rise to a recognized leader in digital measurement and insights.

As our Chief Strategy Officer, Stephen brings extensive strategy, product, marketing, and client leadership experience to Tubular Labs. He most recently served as Chief Digital Officer at Kantar, where he transformed the company’s traditional consumer research services into technology-enabled digital insights and analytic products. Stephen also led Kantar’s flagship client and industry event, Breakthrough, which attracted senior executives from the world’s leading advertisers, agencies and media companies. Previously, Stephen launched digital behavior analytics pioneer, Compete, the internet consulting firm ZEFER, as well as the cable networks FX Networks and Comedy Central. His first job was at TVT Records where he helped Nine Inch Nails achieve its first platinum record. Stephen holds a BS from Georgetown University and an MBA from Harvard Business School (and will be paying off college tuition for himself and his three sons long into the future).

Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.

Diarmuid Russell is Tubular's Chief Operating Officer. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now Diageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.

Jon Baron, Tubular’s Chief Revenue Officer, brings over 20 years of experience in global enterprise expansion for mar-tech, ad-tech, and media solutions. He most recently served 3 years as CRO for Affinio where he led the global sales, revenue, marketing, and customer success teams for the world's leading AI-powered analytics platform, resulting in a successful acquisition by NowVertical Group in 2021. Jon helps companies realize global visions by infiltrating new markets with tactful enthusiasm and exceptional skill. When he’s not leading tech companies, Jon is passionate about nature and climate change and is building United Nations Gold Standard carbon offset programs for corporations. Baron earned a BS from the University of Hertfordshire.

Josh Schmiesing, Tubular’s Chief Marketing Officer, brings over 20 years of experience in Marketing, Data, and Digital Technologies. Prior to Tubular Josh held a leadership role at WPP, where he led both the strategy and execution of end-to-end marketing for Microsoft’s products and services across 65+ countries. Josh is attracted to brands that have a meaningful impact on people’s lives. He helps companies see around corners, anticipate quantum shifts in the market, and tell better stories; all delivered with a sense of humor and infectious enthusiasm. While pushing to constantly reinvent strategies, Josh believes that all marketing is about connecting with customers in a simple, human way. He sits on the board of the Global Video Measurement Alliance and bionic limb creator, Limbitless Solutions. Josh earned a BBA from James Madison University, but his greatest life lessons have been learned on the basketball court and in the ocean, riding waves.

Simina is Tubular’s SVP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and a leading video gaming company - Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania). She is married, has one child and loves to dance west coast swing.