About Tubular Labs

The social video
intelligence company

Why Tubular
Why Tubular
Social Video Intelligence

Social video insights
that matter

Tubular is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more.

With the largest social video database covering over 11 billion videos and 30 million creators, Tubular helps hundreds of household name brands, leading agencies and the largest media properties grow their business and lead on social by anticipating trending content and new creators.

Explore Products
Global Video Measurement Alliance

A shared mission

Creating a measurement standard for the modern era is no small task. It requires collaboration and partnership with global industry leaders. Founded in 2018, the Global Video Measurement Alliance (GVMA) banded together to solve the biggest challenges facing the world of digital video.

Learn More

Leadership

Greg Coleman

Greg Coleman

CEO

Greg Coleman is Tubular Lab's CEO, Entrepreneur in Residence at Lerer Hippeau Ventures and sits on numerous boards at the intersection of technology, media and advertising including BuzzFeed Japan, LoopMe, Skimlinks, and Botify. Most recently, Greg was the President of BuzzFeed

Angle Right
Michael Kamprath

Michael Kamprath

CTO

Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.

Angle Right
Diarmuid Russell

Diarmuid Russell

COO

Diarmuid Russell is Tubular's Chief Operating Officer. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now Diageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.

Angle Right
Jon Baron

Jon Baron

CRO

Jon Baron, Tubular’s Chief Revenue Officer, brings over 20 years of experience in global enterprise expansion for mar-tech, ad-tech, and media solutions. He most recently served 3 years as CRO for Affinio where he led the global sales, revenue, marketing, and customer success teams for the world's leading AI-powered analytics platform, resulting in a successful acquisition by NowVertical Group in 2021.

Angle Right
Simina Simion

Simina Simion

SVP, People

Simina is Tubular’s SVP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and at a leading video gaming company   Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania).

Angle Right
Ian Wallin

Ian Wallin

SVP, Sales - North America and LATAM

Ian is Tubular's SVP of Sales for North America and LATAM. He has over 20 years experience in Digital Media, AdTech and MarTech sales leadership. Most recently Ian spend 7 years at Integral Ad Science as Managing VP Sales Americas helping grow IAS from startup to global leader.

Angle Right
Vera Dadok

Vera Dadok

VP, Engineering

Vera Dadok is the Vice President of Engineering at Tubular. She has over 10 years of experience working in engineering and data science and has a track record of building products with large scale data and advanced machine learning. Prior to her time at Tubular, she was an engineering leader at Sift, a digital trust and safety company.

Angle Right
Chrissy Werner

Chrissy Werner

VP, Marketing

Chrissy Werner is responsible for the Marketing function at Tubular including demand generation, branding and the sales development team. She has over 10 years of B2B SaaS marketing and corporate development experience spanning the creator economy, fintech, and sports marketing.

Angle Right
Emily Morphy

Emily Morphy

VP, Revenue - EMEA and APAC

Emily Morphy is Tubular’s VP of Revenue for EMEA and APAC regions. She has over 10 years of experience in global high growth mar-tech and media solutions.

Angle Right

Board of Directors

Rob Gabel

Rob Gabel

Founder

Greg Coleman

Greg Coleman

CEO

Jamie Gutfreund

Jamie Gutfreund

Chief Marketing Officer at Whalar

Rick Heitzmann

Rick Heitzmann

General Partner at FirstMark Capital

Hrach Simonian

Hrach Simonian

General Partner at Canaan Partners

Press

Tubular In The News

Digiday

What these latest consumer affinity trends tell us about marketing in 2023

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos.

Digiday

How Bleacher Report is using animation to differentiate its World Cup coverage

Bleacher Report is creating short form animated videos to join the conversations around the FIFA World Cup 2022 in Qatar. Content created around the last World Cup was focused on images, but this time around they are turning to animation because they're known for it, and because social platforms are pushing video more than ever, with TikTok, Instagram Reels and YouTube Shorts.

Fortune

These two companies you’ve never heard of are worth billions—by turning internet creators into millionaires

The videos Jellysmack has worked on have garnered so many views that the company could be considered the No. 3 media company in the U.S.—just behind Disney and ViacomCBS—according to research by Tubular Labs.
Previous Arrow
Next Arrow