The social video
intelligence company

Greg Coleman is Tubular Lab's CEO, Entrepreneur in Residence at Lerer Hippeau Ventures and sits on numerous boards at the intersection of technology, media and advertising including BuzzFeed Japan, LoopMe, Skimlinks, and Botify. Most recently, Greg was the President of BuzzFeed and advertising technology company Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Greg also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader’s Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in West Palm Beach Florida with his wife and children and is an adjunct professor at New York University's Stern School of Business where he teaches a class on digital marketing and innovation.

Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.

Diarmuid Russell is Tubular's Chief Operating Officer. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now Diageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.

Jon Baron, Tubular’s Chief Revenue Officer, brings over 20 years of experience in global enterprise expansion for mar-tech, ad-tech, and media solutions. He most recently served 3 years as CRO for Affinio where he led the global sales, revenue, marketing, and customer success teams for the world's leading AI-powered analytics platform, resulting in a successful acquisition by NowVertical Group in 2021. Jon helps companies realize global visions by infiltrating new markets with tactful enthusiasm and exceptional skill. When he’s not leading tech companies, Jon is passionate about nature and climate change and is building United Nations Gold Standard carbon offset programs for corporations. Baron earned a BS from the University of Hertfordshire.

Simina is Tubular’s SVP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and a leading video gaming company - Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania). She is married, has one child and loves to dance west coast swing.

Ian is Tubular's SVP of Sales for North America and LATAM. He has over 20 years experience in Digital Media, AdTech and MarTech sales leadership. Most recently Ian spend 7 years at Integral Ad Science as Managing VP Sales Americas helping grow IAS from startup to global leader. Prior to that Ian was the SVP-Digital Publisher of TV Guide for 7 years and before that he spent 9 years at Microsoft. Ian holds a BS in Business Administration from the University of New Hampshire.

Vera Dadok is the Vice President of Engineering at Tubular. She has over 10 years of experience working in engineering and data science and has a track record of building products with large scale data and advanced machine learning. Prior to her time at Tubular, she was an engineering leader at Sift, a digital trust and safety company. She kicked off her career in industry at Quantcast, working on real time machine learning for targeted advertising. She is an inventor on several patents and holds a BSE from Princeton and a PhD from the University of California, Berkeley.

Chrissy Werner is responsible for the Marketing function at Tubular including demand generation, branding and the sales development team. She has over 10 years of B2B SaaS marketing and corporate development experience spanning the creator economy, fintech, and sports marketing. She most recently helped scale a leading fintech organization, Billtrust, from start up through a successful NASDAQ debut. Chrissy holds a Bachelor of Arts from Niagara University and Masters of Science from the Rochester Institute of Technology.

Emily Morphy is Tubular’s VP of Revenue for EMEA and APAC regions. She has over 10 years of experience in global high growth mar-tech and media solutions. Prior to leading Tubular’s international sales teams, Emily was a top performer at Meltwater and oversaw the UK and Ireland markets. She holds a MS in International Management and BA in Philosophy from Exeter University.