About Tubular Labs

The social video
intelligence company

Why Tubular
Why Tubular
Social Video Intelligence

Social video insights
that matter

Tubular is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and more.

With the largest social video database covering over 15 billion videos and 45 million creators, Tubular helps hundreds of household name brands, leading agencies and the largest media properties grow their business and lead on social by anticipating trending content and new creators.

Explore Products
Chartbeat Inc.

Tubular is part of Chartbeat, Inc.

Chartbeat Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail – and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization.

See how Chartbeat, Inc. is shaping the future of media strategy and revenue.

Learn more
Chartbeat Inc.

Press

Tubular In The News

Memesita

Disney+ 2026: Strategy for Streaming Survival – Hulu, Short-Form & More

According to a recent report from Tubular Labs, short-form video views across all platforms are up 75% year-over-year. Disney+ is tapping into that trend, and leveraging it to drive engagement and, crucially, ad revenue.

TVREV

Tube Trends: Over 75% Of YouTube Views Came From Shorts In 2025

Tubular found that views for videos under one minute long have soared, from 24.5 trillion in 2023 to 41.5 trillion in 2025. For 2025 alone, 27 trillion of those views came from videos that were between one and 30 seconds long.

Forbes

NBA Creator Cup Highlights League’s Long-Time Focus On Digital Content

Between TikTok, Instagram Reels and YouTube Shorts, video has shifted considerably toward short-form video. Data shared by Tubular Labs shows that 77.9% of U.S. YouTube views this year came from videos that were 60 seconds or less.
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