It’s no surprise, sponsored video content is on the rise. Viewers love it because content appears organic and is more informative and engaging, and publishers love it because it represents a viable monetization path. Clearly, there is a vast opportunity for brands and content publishers to partner together to create strategic and valuable partnerships. However, a…
Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises – from how brands can identify on-brand influencers to work with, to how media companies leverage Tubular data…
It’s time to reveal the most watched online video publishers of July 2016! Every month, Tubular’s Rankings Center showcases the top cross-platform video publishers, as well as platform-specific and category-specific brands and creators, including Media, Automotive and Beauty properties. Additionally, watch our co-founder Allison Stern elaborate on exclusive Rankings insights in this Facebook video. Key takeaways from…
Today, YouTube announced their upcoming YouTube Measurement Program to help participants provide accurate, consistent and relevant YouTube measurement data to their clients and users. We at Tubular are very excited to work with YouTube on the development of this program and to continue to evolve standardized and platform-specific metrics for our emerging online video industry….
Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises – from how brands can identify influencers to work with, to how media companies leverage Tubular data and…
Who were the most watched online video publishers in June 2016? Tubular’s Rankings Center has all the answers! Following the introduction of Media, Sports Media and Automotive property rankings last month, we also debuted Beauty/Personal Care property rankings this month. Key takeaways from June 2016: The 5 most viewed cross-platform video publishers in June are: Buzzfeed’s Tasty with 1.8 Billion…
Tubular’s mission is to empower the online video community by providing the tools and insights to identify influencers, support sales teams, design winning content strategies, and benchmark internally and competitively. In this blog post, we’ll look at how a major gaming company leverages Tubular to succeed in online video. Scouting Other Teams In The League…
Rankings for the most watched online video publishers in May 2016 are now live in Tubular’s Rankings Center! This month, we also debuted rankings of top automotive and sports media properties. Moving forward, we will release rankings of additional industry properties each month. Key takeaways from May 2016: Buzzfeed held the #1 place in Media property rankings with…
We are excited to share that Tubular has raised $10 Million in financing led by Marker LLC, bringing our total funding to date to $31 Million. Previous financing rounds were raised from FirstMark Capital, Canaan Partners, Lerer Hippeau Ventures, SV Angel, and others. “Our goal since the beginning has been to help brands and…
Tubular’s latest monthly cross-platform rankings of top video brands and publishers are now up on our newly redesigned and dynamic Rankings Center! You are now able to sort by month, views, channel, or genre within each platform category. Moving forward, all brand and publisher data on the Tubular platform will also include Tubular Video Ratings metrics of V30…
Since launching Tubular Video Ratings (Beta), the new standard for online video measurement, we’ve analyzed how this set of metrics can be applied to influencer identification (for brands, see Wilton) and looked at how media companies can access compelling benchmarking metrics on a video level (see Carpool Karaoke). To recap: Tubular Video Ratings is a…
Last week we launched Tubular Video Ratings (Beta), a new set of metrics designed to standardize and simplify online video measurement with an apples-to-apples comparison of views and engagement across leading video platforms. Think of Tubular Video Ratings as the Nielsen ratings of the online video universe. In last week’s blog post, we shared how…