Tubular Blog

  • Your Cheat Sheet for Sales Intelligence

    It’s no surprise, sponsored video content is on the rise. Viewers love it because content appears organic and is more informative and engaging, and publishers love it because it represents a viable monetization path.  Clearly, there is a vast opportunity for brands and content publishers to partner together to create strategic and valuable partnerships. However, a…

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  • Seal That Branded Content Deal Using Tubular’s Powerful Data and Insights

    Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises – from how brands can identify on-brand influencers to work with, to how media companies leverage Tubular data…

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  • Tubular Labs Video Rankings Center

    Lad Content Unseats Tasty in July 2016 Cross-platform Rankings

    It’s time to reveal the most watched online video publishers of July 2016! Every month, Tubular’s Rankings Center showcases the top cross-platform video publishers, as well as platform-specific and category-specific brands and creators, including Media, Automotive and Beauty properties. Additionally, watch our co-founder Allison Stern elaborate on exclusive Rankings insights in this Facebook video. Key takeaways from…

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  • Tubular and YouTube’s Measurement Program

    Today, YouTube announced their upcoming YouTube Measurement Program to help participants provide accurate, consistent and relevant YouTube measurement data to their clients and users. We at Tubular are very excited to work with YouTube on the development of this program and to continue to evolve standardized and platform-specific metrics for our emerging online video industry….

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  • How a TV Show Can Leverage Tubular Data for Powerful Reporting

    Tubular’s Customer Stories blog series highlights unique ways that real customers are using Tubular to win in online video. Here, we share diverse stories of how Tubular fits into the workflows of the industry’s most innovative enterprises – from how brands can identify influencers to work with, to how media companies leverage Tubular data and…

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  • Tubular Labs Video Rankings Center

    Most Watched Online Video Brands and Publishers in June; Introducing Beauty Property Rankings

    Who were the most watched online video publishers in June 2016? Tubular’s Rankings Center has all the answers! Following the introduction of Media, Sports Media and Automotive property rankings last month, we also debuted Beauty/Personal Care property rankings this month. Key takeaways from June 2016: The 5 most viewed cross-platform video publishers in June are: Buzzfeed’s Tasty with 1.8 Billion…

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  • How To Run A Successful Video Game Launch Using Tubular

    Tubular’s mission is to empower the online video community by providing the tools and insights to identify influencers, support sales teams, design winning content strategies, and benchmark internally and competitively. In this blog post, we’ll look at how a major gaming company leverages Tubular to succeed in online video. Scouting Other Teams In The League…

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  • Tubular Labs Video Rankings Center

    May Rankings of Top Video Brands and Publishers Are Live; Automotive and Sports Media Property Rankings Make Debut

    Rankings for the most watched online video publishers in May 2016 are now live in Tubular’s Rankings Center! This month, we also debuted rankings of top automotive and sports media properties. Moving forward, we will release rankings of additional industry properties each month. Key takeaways from May 2016: Buzzfeed held the #1 place in Media property rankings with…

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  • Tubular Labs Video Rankings Center

    Announcing Top Video Brands and Publishers in April 2016

    Tubular’s latest monthly cross-platform rankings of top video brands and publishers are now up on our newly redesigned and dynamic Rankings Center! You are now able to sort by month, views, channel, or genre within each platform category. Moving forward, all brand and publisher data on the Tubular platform will also include Tubular Video Ratings metrics of V30…

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  • How Wilton Can Boost Their Bake Sales With Tubular Video Ratings

    Last week we launched Tubular Video Ratings (Beta), a new set of metrics designed to standardize and simplify online video measurement with an apples-to-apples comparison of views and engagement across leading video platforms. Think of Tubular Video Ratings as the Nielsen ratings of the online video universe. In last week’s blog post, we shared how…

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