In the News

Tubular data is regularly quoted in the Wall Street Journal, Variety, Digiday, and AdWeek as a video intelligence standard.

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Variety partners with Tubular on #Famechangers. Ranking the most influential video creators.

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  • For Video Marketing, Luxury Fans Demand More Access

    While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.

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  • Lads and Indian Music Top YouTube/Facebook Charts

    The top video creators on YouTube and Facebook in February weren’t the usual big names such as PewDiePie, Lilly Singh or Rhett and Link. Instead, the YouTube charts are heavy on music creators from all over the world while Facebook is dominated by ‘lad’ or fraternity-vibe culture aimed at young men.

    Market research company Tubular Labs released its latest rankings of top video creators…

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  • Exclusive Look: Ellen DeGeneres Bites Into Pet Industry

    DeGeneres is the number one creator of digital content online, with more than 1.1 billion views across platforms, reports Tubular Labs. “The Ellen Show” YouTube channel alone averages 300 million views per month. DeGeneres is also the most-followed TV host on Twitter (TWTR).

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  • Inside Food Network’s Cheesy Recipe To Win In The Digital World

    So far, it’s worked: Food Network ranked No. 2 in October 2016 behind Tasty and No. 3 in November and December 2016 behind Tasty and Tastemade for social food video, according to Tubular Labs. Driven by Food Network videos, Scripps’ digital business is up 12% year-to-date for 2016, and its digital business revenue was $106 million for the first nine months of 2016.

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  • The 19 biggest British YouTube stars

    Video intelligence software company Tubular Labs provided the data for this ranking. The YouTube creators are ranked in order of total subscribers, but the list also includes the total number of video views they have amassed, and Tubular Labs’ “Influencer Score.”

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  • The Onion ramps up speed of satire in Campaign 2016

    The Onion’s sarcastic take on political gatherings apparently struck a chord on Facebook, where its convention videos outpaced those from major news outlets such as The New York Times, ABC, NBC and CNN for much of the two-week period when the meetings were held. The data come from Tubular Labs, an analytics firm The Onion uses to track video views.

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  • Why you can now quit your job to make Snapchat videos

    Many leading the charge aren’t traditional TV media giants. Instead, they’re start-ups such as Tastemade, which since launching as a tiny YouTube food network has exploded to become the fifth-most-watched video publisher on Facebook. In June, Tastemade racked up more than 700 million views — three times the online audience of its rival, the Food Network, according to data from video analytics firm Tubular.

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