Meanwhile, video analytics firm Tubular Labs recently analyzed social media data from last year’s E3 show. Tubular said that E3 content generated more than 900 million views on YouTube along in 2016, up 6 percent from 2015. The increase came from media companies and brands posting content.
We sat down with Micheal Lopez, Head of Design at Tubular Labs, to hear about what makes a great portfolio, building team trust, and whether it’s okay for designers to work for free.
Which videos are trending big time on YouTube, Facebook and Instagram? Allison Stern knows. The co-founder of Tubular Labs, she monitors online video and publishes monthly reports on usage trends. Stern stopped by the #TalkingTech Live podcast.
According to Tubular Labs, the CBS late-night show channel holds the top three most-watched late night videos on YouTube. That includes No. 1, “Adele Carpool Karaoke” (153 million views), No. 2 “Justin Bieber Carpool Karaoke” (109 million views), and No. 3 “One Direction Carpool Karaoke” (98 million views).
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
The top video creators on YouTube and Facebook in February weren’t the usual big names such as PewDiePie, Lilly Singh or Rhett and Link. Instead, the YouTube charts are heavy on music creators from all over the world while Facebook is dominated by ‘lad’ or fraternity-vibe culture aimed at young men.
Market research company Tubular Labs released its latest rankings of top video creators…
CEO Steven Kydd added: “We chose our name really purposefully because we didn’t think there were an awful lot of people creating really high quality video.”
The startup, ranked seventh on Tubular Labs’ most viewed media and entertainment companies list, said more brands want to venture into online video.
DeGeneres is the number one creator of digital content online, with more than 1.1 billion views across platforms, reports Tubular Labs. “The Ellen Show” YouTube channel alone averages 300 million views per month. DeGeneres is also the most-followed TV host on Twitter (TWTR).
So far, it’s worked: Food Network ranked No. 2 in October 2016 behind Tasty and No. 3 in November and December 2016 behind Tasty and Tastemade for social food video, according to Tubular Labs. Driven by Food Network videos, Scripps’ digital business is up 12% year-to-date for 2016, and its digital business revenue was $106 million for the first nine months of 2016.
Video intelligence software company Tubular Labs provided the data for this ranking. The YouTube creators are ranked in order of total subscribers, but the list also includes the total number of video views they have amassed, and Tubular Labs’ “Influencer Score.”
In September alone, Tasty generated nearly 1.8 billion—yes, billion—views with 1.6 billion of those views coming solely from Facebook, according to data from video analytics company Tubular Labs.
This helped make Business Insider Inc., our parent company, a top ten most-watched video publisher in the entire world, according to rankings from Tubular. (If INSIDER were ranked separately, it would come in 8th.)