Tubular is the most comprehensive
video intelligence platform that
standardizes and contextualizes the
digital video universe for you.
Ratings in context for digital video.
Digital video has a giant prize – a growing global audience. But this fragmented, highly distributed world is not easy to master without the metrics that matter. To invest, sell, and successfully scale, you need a cross-platform global measurement standard and a taxonomy you can rely on.
Outsmart the world of video like
Grow a massive
Tubular Video Ratings™
Tubular Video Ratings are point-in-time performance metrics (views, engagement rates) that allow you to objectively compare first 1, 2, 3, 7, and 30-day performance of video content, influencer partnerships, or individual videos and creators.
Tubular Audience Ratings™
Know the true value of your audience. Tubular Audience Ratings represent the true reach and engagement of audiences as measured by de-duplicated ratings (unique viewers, minutes watched) for individual or groups of creators, as well as across entire media portfolios, broken out by gender, age, and geography.
Context - ContentGraph™
Organizing the world of video for you. ContentGraph is Tubular’s organizational backbone, using machine learning to automatically classify videos and creators across and within platforms by type, subject, topic, industry, property, vertical, as well as other descriptive factors.
Audience Insights - Audience Also Watches
Tubular’s Audience Also Watches feature uses real engagement data – not surveys – to index how audiences for collections of videos or creators overlap with one another. Use this to discover untapped audiences and content opportunities.
Tubular Labs is a founding member of YouTube’s Measurement Program. As a trusted measurement partner, Tubular is able to provide reliable and comprehensive insights to drive your business.
Click here to learn more about YouTube’s program