What the world is watching at your fingertips

Tubular Intelligence

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Tubular Intelligence

Ratings in context for digital video.

Digital video has a giant prize – a growing global audience. But this fragmented, highly distributed world is not easy to master without the metrics that matter. To invest, sell, and successfully scale, you need a cross-platform global measurement standard and a taxonomy you can rely on.

Outsmart the world of video like
never before.

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Grow a massive
audience

Bring the world’s best ideas to your content strategy by knowing what the world is watching across 7 billion videos and 16M creators – classified and organized for you.
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Benchmark
to win

Position your media property using contextual and comparative performance metrics, and pitch data-backed ideas that 
will get advertisers excited.
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Partner
effectively

Uncover who is partnering with whom 
across the ecosystem, to inform your prospecting, pitching and future partnerships.

Tubular Video Ratings™

Tubular Video Ratings are point-in-time performance metrics (views, engagement rates) that allow you to objectively compare first 1,2,3,7, and 30 day performance of video content, influencer partnerships, or individual videos and creators.

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Tubular Audience Ratings™

Know the true value of your audience. Tubular Audience Ratings represent the true reach and engagement of audiences as measured by de-duplicated ratings (unique viewers, minutes watched) for individual or groups of creators, as well as across entire media portfolios, broken out by gender, age, and geography.

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Context - ContentGraph™

Organizing the world of video for you. ContentGraph is Tubular’s organizational backbone, using machine learning to automatically classify videos and creators across and within platforms by type, subject, topic, industry, property, vertical, as well as other descriptive factors.

Audience Insights - Audience Also Watches

Tubular’s Audience Also Watches feature uses real engagement data – not surveys – to index how audiences for collections of videos or creators overlap with one another. Use this to discover untapped audiences and content opportunities.

Sponsored
Content

Tubular reveals sponsored video campaigns, allowing for specialized prospecting, positioning, content and partner analysis.

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API

Tubular’s API integration allows you to easily incorporate Tubular data into your unified company dashboards and reporting systems.

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YouTube

Tubular Labs is a founding member of YouTube’s Measurement Program. As a trusted measurement partner, 
Tubular is able to provide reliable and comprehensive insights to drive your business.

Click here to learn more about YouTube’s program

Discover how Tubular can empower you.

Media Sellers

Media
Sellers

Content Strategists

Content Strategists

Insights Analysts

Insights
Analysts

Social Media Marketer

Social Media Marketers

Go beyond what you know, and see
your business grow.