Uncover Your True Brand Perception
Existing tools help you listen to what the vocal minority of people comment on social media, but none help you see what your full audience, the silent majority, is watching.
As video becomes the primary mode of content consumption on social media, Marketing & Comms teams have little to no visibility into the key platforms shaping conversation & culture today, resulting in a massive blindspot.
Tubular enables you to:
- Track cross-platform viewership and engagements of campaigns and fill video analytics gaps
- Keep pace with rising trends and shifting audience preferences
- Identify the top influencers creating content about your brand & determine optimal influencer partnerships
- Understand more about your audience psychographics and interests
- Determine key themes of user generated content to inform content strategies
See how Tubular fits into your brand monitoring workflow with a custom demo.
Tubular has earned us well into the millions of pounds of revenue. It enables our sales team to know how to pitch when they go in so they’re not going in blind and ultimately Tubular helps us win the big campaigns.
Jamie Bolding
CEO
JUNGLE CREATIONS
Tubular is a fantastic discovery platform and we use it a lot for benchmarking. With the catalog of videos it is so incredible. The fact that Tubular has invested so much in that infrastructure to make all those 5 billion videos searchable is kind of stunning.
Toto Haba
SVP GLOBAL DIGITAL
BENEFIT
Tubular helps us shape, validate, and ultimately be more confident in our content decisions. We are able to understand audiences and the content they consume, especially for specific athletes – allowing us to always stay ahead of conversation.
Calum Watson
HEAD OF SPONSORSHIP
GYMSHARK
We see the power of video and content for our particular audiences and the proof is in our overall sales and our brand-affinity lift.
Isaac Quiroga
DIRECTOR - VIDEO ENGAGEMENT, NEW MEDIA
MATTEL
Creators and social video influence consumers buying decisions, that’s not new. What’s new is having the data and insights to identify what’s actually working. Today, marketers and creators can leverage Tubular’s Consumer Insights tool to capture critical information at scale to consistently improve performance.
Neil Waller
CO-FOUNDER
WHALAR
We’ve been better able to target and engage our audience by identifying the content creators most connected to our target audience with Tubular.
Talia Carr
BRAND MANAGER, US MARKETING
SPIN MASTER