On-Demand Webinar: BBC Children’s Approach to YouTube and Influencers
BBC is the world’s leading public service broadcaster with multiple prominent television channels and expansive digital video catalog. BBC now operates 10 children YouTube programmes and growing, including the widely popular CBeebies and Blue Peter, entertaining and educating children’s audiences around the globe.
In this webinar we speak with Mark Denby, YouTube & Influencers from BBC Children’s & Education, to discuss BBC’s approach to YouTube content strategy and how they identify influencers that complement their brand.
In this webinar you’ll learn how BBC:
- Expands into new content and talent opportunities by using social video as a foundation for new ideas
- Work with talent who’ve organically connected with audiences
- Aims to drive audience attention in addition to audience engagement