On-Demand Webinar: Influencer Marketing in the Made for Kids Era with Spin Master
Spin Master is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Best known for award-winning brands such as Bakugan®, Hatchimals®, PAW Patrol® and more.
Capturing attention is critical to the success of any brand, and where the kids audience engages today is on social video.
Watch the webinar where we chat with Spin Master’s Brock McLaughlin, Manager, Influencer and Talent Marketing and Talia Carr, Manager, Social Marketing.
In this webinar, learn how Spin Master:
- Identifies and evaluates influencer channels that align with each of their brands’ marketing goals
- Collaborates with influencers to produce authentic content for their audiences
- Navigates COPPA and Made for Kids privacy laws