Stay on the pulse of social
Whether you’re just getting started or looking to level up your strategies, Viewpoint makes it easy to keep tabs on social video.
Simple dashboards make it a breeze for busy teams to monitor recent views, engagements, and uploads across social platforms, for both your own channels and your competition’s.
And, only Viewpoint lets you explore macro trends and audience interests powered by the world’s largest social video database.
Focus on your most important creators
Viewpoint lets you pick which social channels you want to monitor closely – whether you own the channels, or your competitors do.
With Viewpoint, you get to curate what you see in My Content dashboards by choosing from virtually any content creator on YouTube, Facebook, Instagram, or TikTok.
Want to monitor a social channel you don’t own? No problem. Tubular measures public social videos, which means no authentication or opt-ins required.
Social video insights for all
Because teams of all sizes should stay on the pulse of social trends, Viewpoint is designed to give everyone access to the same source of truth about how social channels are performing and what’s trending in your industry.
Up to 50 users in your organization can keep track of competitors’ content performance, audience interests, and topics gaining traction across social platforms.
Easy to use, quick to learn
You’re busy, and keeping up with social trends can be a full-time gig.
Viewpoint shows you critical performance insights at-a-glance, no analysis or exporting required.
Powered by the world’s largest social video database
Only Tubular helps you know what the world is watching on social. Tubular’s solutions let you explore audience insights and performance data for more than 45 million creators on YouTube, Facebook, Instagram, and more.
What can you measure with Viewpoint?
Monitor your social performance in one place
Quickly spot recent performance changes, and stay ahead of shifting trends.
- Beautifully simple dashboards let you easily track recent – and even forecasted – views and engagements.
- Audience demographics for your top social channels, plus topics and creators your audience watches most.
- Heatmaps make it easy to track how your audience responds based on upload time and video duration.
Benchmark against competitors
Track and compare views, engagements, and uploads for virtually any creator on social.
- Keep a pulse on how your channels stack up, and find proof points that prove your true reach and influence.
- View side-by-side performance over time for views, engagements, and uploads.
- Compare to any creator in Tubular’s database of 45M+ creators and swap as often as you’d like.
Discover content ideas and opportunities
Build a data-driven content strategy that is proven to resonate with audiences.
- Find inspiration for your content strategy with macro social insights you won’t find elsewhere.
- Easily surface topics with the most untapped potential. See video topics with high performance but low saturation.
- Stay on top of trending topics and know what’s gaining traction.