Audience Insights: Creating Intelligent Content Strategies With Metrics of What Your Audience Wants

As brands, media, and content creators increasingly have to compete for audiences, truly understanding viewer preferences, and responding to them accordingly, is the only way to differentiate yourself and reach audiences.

In our “Audience Insights” whitepaper, we focus on the backbone of every successful social video campaign: informed content strategies that allow producers to create engaging videos with confidence.

In this guide, we present the metrics, insights, and processes necessary to embrace an audience-driven approach to video creation.

You will learn how to:

• Which videos perform, and why in order to reach beyond typical social analytics
• Determine the variables that define your audience and what (else) they watch
• Benchmark your content against competitors’ using cross-comparison metrics called Tubular Video Ratings (TVR)