What Broadcasters Can Learn from Influencers and UGC

Social media influencers are the stars of Gen Z; they know how to achieve high growth, high loyalty, and high reach with these young audiences.

In this snapshot, we’ll take a look at why broadcasters should care about and leverage social video influencers and user-generated content (UGC) by:

• Embracing earned content
• Producing content around influencers
• Learning from influencers