What Broadcasters Can Learn from Influencers and UGC
Social media influencers are the stars of Gen Z; they know how to achieve high growth, high loyalty, and high reach with these young audiences.
In this snapshot, we’ll take a look at why broadcasters should care about and leverage social video influencers and user-generated content (UGC) by:
- Embracing earned content
- Producing content around influencers
- Learning from influencers