How SVODs Leverage Social Video to Grow Beyond Pandemic Subscribers

U.S. viewers spent 116% more time watching SVOD content on social video in Jan 2021 vs. last year, and SVODs like Netflix and Disney+ are taking advantage of this opportunity. As top streaming platforms aim to win their place in the set of platforms people are willing to pay for long-term, they’re increasing their use of social video more and more to engage and grow subscribers. 

Grab your copy of the report to learn how SVODs use social video to:

• • see how they rank by unique viewers on social video compared to subscribers
  • diversify their social video content strategy
  • promote their flagship IP with shoulder content 
  • support exclusive cinematic releases 
  • expand into international markets