Ready Player Two: Gaming and Social Video
Gaming has an established & loyal audience, however — it’s been difficult to convert non-gamers into monetized customers. Pandemic times posed new opportunities for gaming companies to promote their virtual worlds and welcome nontraditional audiences.
In this report, we look at how gaming is evolving to meet the preferences of non-gamers and how social video bridges the gap using:
- Heavy influencer partnerships to boost engagement
- Evolving marketing strategies to unlock new audiences
- Esports + virtual events promotion to entice adjacent audiences
Plus — the ways in which these emerging audiences open up new streams of revenue for brands and companies.
Uplevel your social video strategy by downloading the report!