Watching is better than listening: How to build brand preference using social behaviors

“Social Listening” is the buzzword of the season… but is it really an effective source of information for leading companies to build their social strategies?

Consider this: The #3 most viewed TikTok creator gets below average comments on their videos. If you’re measuring success off surface-level metrics, your assessment is going to be inaccurate. 

Leaders like Mattel, Amazon.com and BuzzFeed have built strong brand preference and customer loyalty by basing decisions on audience behaviors, not likes and comments. This report shows you how to: 

  • Align content & influencer partnerships with consumer behavior
  • Draw inspiration from top creators and foster loyal communities
  • Gain deeper audience insights based on what they watch and what they purchase

Download the report now.

Be ahead of the curve in
the age of video.