Watching is better
than listening

Many brands rely on Social Listening techniques alone to inform their social marketing strategies and better understand consumers— but is it really an effective source of information for leading companies given the shift to video content?

Consider this: The #3 most viewed TikTok creator gets below average comments on their videos. If you’re measuring this creator’s potential value to your business based on surface-level metrics like engagements, you wouldn’t get an accurate evaluation. 

Leaders like Mattel, Amazon.com and Benefit have built strong brand preference and customer loyalty by basing decisions on actual audience behaviors, not just likes and comments. 

This report shows you how to: 

• Align content & influencer partnerships with consumer behavior
• Draw inspiration from top creators and foster loyal communities
• Gain insights based on what audiences watch and what they purchase

Download the report now.