Our Vision

To influence
hearts, minds,
and actions.

Why Tubular
Why Tubular
Tubular content graph

Shaping culture
through social video.

Tubular Labs is a collective of left + right-brained thinkers, the data-gurus and trend-obsessed, who help our clients shape culture through social video. We build technology that unlocks unprecedented insights across audiences and platforms, creating unrivaled knowledge for brands, creators, and media companies.

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Global Video Measurement Alliance

A shared mission.

Creating a measurement standard for the modern era is no small task. It requires collaboration and partnership with global industry leaders. Founded in 2018, the Global Video Measurement Alliance (GVMA) banded together to solve the biggest challenges facing the world of digital video.

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Leadership

Scott Ernst

Scott Ernst

CEO

Scott Ernst is Tubular Labs' Chief Executive Officer. He most recently served as CEO of Macromill, for which he was recruited by Bain Capital to focus the business around global and digital solutions. Scott made his first mark on the digital marketing and measurement industry as a founding management team member at Compete, where he drove the go-to-market strategy resulting in the acquisition by WPP’s Kantar. Ernst helped transform Compete into what is now Millward Brown Digital, overseeing the company’s growth from a 20-person start up to over $100 million in revenue and its rise to a recognized leader in digital measurement and insights.

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Stephen DiMarco

Stephen DiMarco

CSO

As our Chief Strategy Officer, Stephen brings extensive strategy, product, marketing, and client leadership experience to Tubular Labs. He most recently served as Chief Digital Officer at Kantar, where he transformed the company’s traditional consumer research services into technology-enabled digital insights and analytic products. Stephen also led Kantar’s flagship client and industry event, Breakthrough, which attracted senior executives from the world’s leading advertisers, agencies and media companies. Previously, Stephen launched digital behavior analytics pioneer, Compete, the internet consulting firm ZEFER, as well as the cable networks FX Networks and Comedy Central. His first job was at TVT Records where he helped Nine Inch Nails achieve its first platinum record. Stephen holds a BS from Georgetown University and an MBA from Harvard Business School (and will be paying off college tuition for himself and his three sons long into the future).

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Michael Kamprath

Michael Kamprath

CTO

Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.

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Diarmuid Russell

Diarmuid Russell

COO

Diarmuid Russell is Tubular's Chief Operating Officer. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now Diageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.

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Simina Simion

Simina Simion

SVP, Human Resources

Simina is Tubular’s SVP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and at a leading video gaming company   Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania).

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Board of Directors

Rob Gabel

Rob Gabel

Founder

Greg Coleman

Greg Coleman

Executive-in-Residence at Lerer Hippeau

Jamie Gutfreund

Jamie Gutfreund

Global Chief Marketing Officer at MGA Entertainment

Rick Heitzmann

Rick Heitzmann

General Partner at FirstMark Capital

Hrach Simonian

Hrach Simonian

General Partner at Canaan Partners

Scott Ernst

Scott Ernst

CEO

Press

Tubular In The News

Ad Age

The latest numbers on Applebee’s viral ‘Fancy Like’ campaign: Datacenter Weekly

Tubefilter

Climbing The Charts: NBC Sports Adds Nearly 300 Million Minutes Watched On YouTube, Facebook During Olympics

Business Insider

New data suggests YouTube Shorts are a big opportunity for creators, with views on new videos outpacing uploads

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