Our Mission

Empowering the
world to create
with confidence.

Why Tubular
Why Tubular

A global
measurement
standard for the
modern era.

Digital video is the communal fire of the modern era. It’s where billions are connecting, sharing, and exploring every millisecond. But it lacks the metrics established by TV, which has left $20bn untapped in the media industry. Digital video deserves a modern standard. So we created it. Tubular delivers ratings in context in a way no one else is doing. By knowing what the world is watching, we are empowering an entire industry to invest, monetize, and create with confidence, in the age of video.

Tubular content graph

Confidence comes
from clarity.

Tubular is organizing the world of video and making sense of it all. Using machine learning algorithms, our technology classifies videos and creators by type, subject, topic, industry and vertical. Tubular’s Audience Ratings will further revolutionize digital video by unlocking the true value of audiences – just like TV.  And we’re not stopping there. Our vision is to become the modern global measurement standard for ALL the world’s content.

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Global Video Measurement Alliance

A shared mission.

Creating a measurement standard for the modern era is no small task. It requires collaboration and partnership with global industry leaders. Founded in 2018, the Global Video Measurement Alliance (GVMA) banded together to solve the biggest challenges facing the world of digital video.

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Leadership

Rob Gabel

Rob Gabel

CEO / Founder

Rob Gabel is the Founder and CEO of Tubular Labs. Prior to Tubular, Rob was SVP of Advertising Performance at Machinima, a leading YouTube network focused on gaming entertainment. Rob has deep roots in online marketing and has held various management positions in his career, including SVP of Marketing for LowerMyBills and VP Marketing for Netflix and Inadco. As one of the first employees at LowerMyBills, Rob helped the company grow from pre-revenue to over $200 million organically before being acquired by Experian in 2005 for nearly $400 million. Rob earned his M.B.A. from the Stanford University Graduate School of Business and graduated Magna Cum Laude from The Honors College at the University of Houston with a B.S. in Chemical Engineering.

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Michael Kamprath

Michael Kamprath

CTO

Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.

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Neil Patil

Neil Patil

COO

Neil Patil is Tubular's Chief Commercial Officer and leads the company's product strategy and marketing teams. He has over 15 years of leadership experience helping software companies create winning product strategies, expand markets, and create repeatable, scalable customer success. Previously, Neil served as President of the software business at Fluid, an e-commerce innovator acquired by IBM; COO at Overtone, a pioneer in social media analytics; VP Product Marketing at Brio Software, a business intelligence suite used by over 10,000 organizations worldwide. He received a BS degree from The Ohio State University.

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Diarmuid Russel

Diarmuid Russel

SVP Finance & Business Ops.

Diarmuid Russell is Tubular's SVP, Finance & Business Operations. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now DIageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.

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Denis Crushell

Denis Crushell

SVP and GM of Global Revenue

Denis Crushell is SVP and GM of Global Revenue at Tubular Labs. Prior to working in this role, Denis was based in London as Tubular’s MD of International, where he started Tubular’s international operation in 2015 growing the company’s customer base across 40+ countries. Before joining Tubular, Denis worked at Google for eight years in a variety of sales leadership and account management roles. From 2012 to 2015 at Google, he was Head of EMEA Sponsorship at YouTube. o goes here.

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Simina Simion

Simina Simion

VP of HR

Simina is Tubular’s VP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and at a leading video gaming company   Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania).

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Anne Pao

Anne Pao

VP of Business Operations

Vera Dadok

Vera Dadok

Head of Data Science

Ted Fernandez

Ted Fernandez

Head of PMM & Content

Tim Kane

Tim Kane

Head of Business Development

Lauren Magistro

Lauren Magistro

Sr. Global Director, Customer Success & Services

Allison Stern

Allison Stern

Co- Founder

Board of Directors

Greg Coleman

Greg Coleman

Executive-in-Residence at Lerer Hippeau

Jamie Gutfreund

Jamie Gutfreund

Strategic Advisor at SuperAwesome

Rick Heitzmann

Rick Heitzmann

General Partner at FirstMark Capital

Hrach Simonian

Hrach Simonian

General Partner at Canaan Partners

Press

Tubular In The News

Wall Street Journal

A Network Tries to Mash Up TV Style and YouTube’s Youth

Hoping they bring along their millions of fans, Brat TV puts social media stars in more traditional scripted series; split up in real life, together on screen.

Business Insider

A top social-video data firm made a 22-page report on how the coronavirus has changed viewer habits on YouTube and other platforms. Here are the 5 takeaways.

Looking at the latest data from platforms like YouTube, Facebook, and Instagram, the social-video analytics firm Tubular Labs put together a 22-page report on what content is grabbing consumers' attention. One big area that's overperforming is sports content, likely due to the cancellation of live events.

Tubefilter

How Children’s Social Video Content is Growing During Quarantines

As life continues to get upended by quarantines and “stay at home” rules, parents are pushed to get increasingly creative around how to occupy their kids during the day.
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