world to create
standard for the
Digital video is the communal fire of the modern era. It’s where billions are connecting, sharing, and exploring every millisecond. But it lacks the metrics established by TV, which has left $20bn untapped in the media industry. Digital video deserves a modern standard. So we created it. Tubular delivers ratings in context in a way no one else is doing. By knowing what the world is watching, we are empowering an entire industry to invest, monetize, and create with confidence, in the age of video.
Tubular is organizing the world of video and making sense of it all. Using machine learning algorithms, our technology classifies videos and creators by type, subject, topic, industry and vertical. Tubular’s Audience Ratings will further revolutionize digital video by unlocking the true value of audiences – just like TV. And we’re not stopping there. Our vision is to become the modern global measurement standard for ALL the world’s content.
A shared mission.
Creating a measurement standard for the modern era is no small task. It requires collaboration and partnership with global industry leaders. Founded in 2018, the Global Video Measurement Alliance (GVMA) banded together to solve the biggest challenges facing the world of digital video.
Scott Ernst is Tubular Labs' Chief Executive Officer. He most recently served as CEO of Macromill, for which he was recruited by Bain Capital to focus the business around global and digital solutions. Scott made his first mark on the digital marketing and measurement industry as a founding management team member at Compete, where he drove the go-to-market strategy resulting in the acquisition by WPP’s Kantar. Ernst helped transform Compete into what is now Millward Brown Digital, overseeing the company’s growth from a 20-person start up to over $100 million in revenue and its rise to a recognized leader in digital measurement and insights.
Michael Kamprath is Tubular’s Chief Technology Officer. He has over 20 years of experience having most recently served as VP of Engineering at Quantcast. Prior to that, Michael was at Advertising.com where he led their advanced research team. He stayed in that role for nearly a decade up and through the acquisition by AOL. Michael started his career as an officer in the U.S. Air Force. He holds BS and MS degrees in Aerospace Engineering from University of Michigan.
Diarmuid Russell is Tubular's Chief Operating Officer. He has over 15 years of experience with leading digital media companies including Expedia, BBC Worldwide, and Glassdoor. He served at Glassdoor in a range of leadership roles covering commercial strategy, finance, marketing and international expansion over a six year period when they grew from 30 employees to over 600. He started his career at Guinness PLC (now Diageo) and has also worked as a strategy consultant at Marakon Associates. He holds an MBA from INSEAD and an MA (Economics) from the University of St Andrews.
Denis Crushell is Tubular Lab's Chief Revenue Officer. Prior to working in this role, Denis was based in London as Tubular’s MD of International, where he started Tubular’s international operation in 2015 growing the company’s customer base across 40+ countries. Before joining Tubular, Denis worked at Google for eight years in a variety of sales leadership and account management roles. From 2012 to 2015 at Google, he was Head of EMEA Sponsorship at YouTube. o goes here.
SVP, Human Resources
Simina is Tubular’s SVP of Human Resources. Simina brings 15+ years of global HR management expertise from small and large companies. After working 6+ years in HR in Europe, she moved to California and started her career at Quantcast. Since then, she has helped scale a global marketing automation consulting start-up and at a leading video gaming company Perfect World Entertainment. Simina has a MS in Organizational Psychology, and a BS in Human Resources from Babes-Bolyai University (Cluj, Romania).
Head of Data Science
Head of Business Development
VP, Customer Success & Services
Board of Directors
Executive-in-Residence at Lerer Hippeau
Global Chief Marketing Officer at MGA Entertainment
General Partner at FirstMark Capital
General Partner at Canaan Partners
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