Tubular in the Press

Tubular is the measurement standard for online video, and is widely cited by industry and press for the very latest in video insights, trends and strategy. Working on an online video story? We'd love to collaborate with you. Contact press@stagetblrlabs.wpengine.com

BuzzFeed, VICE and Group Nine Form Measurement Alliance

BuzzFeed, VICE and Group Nine Form Measurement Alliance

The Drum – January 31, 2019

While online publishers are facing layoffs and possible mergers, three major digital media companies have joined social video analytics provider Tubular Labs to form the Global Video Measurement Alliance (GVMA).

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BuzzFeed, VICE and Group Nine Form Measurement Alliance

BuzzFeed, VICE and Group Nine Form Measurement Alliance

AdAge – January 30, 2019

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media. The three digital publishers are working with Tubular Labs to create new standards for measuring digital media on Facebook, YouTube and other sites.

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VICE, BuzzFeed, Group Nine, Tubular Labs Form Global Video Measurement Alliance

VICE, BuzzFeed, Group Nine, Tubular Labs Form Global Video Measurement Alliance

Broadcast & Cable – January 30, 2019

VICE, BuzzFeed and Group Nine have joined forces with Tubular Labs, the world leader in social video analytics and sponsored video intelligence, to establish a new video marketplace initiative dubbed the Global Video Measurement Alliance (GVMA).

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PewDiePie's Tumultuous Reign as YouTube King Is Almost Over

PewDiePie's Tumultuous Reign as YouTube King Is Almost Over

Bloomberg – November 15, 2018

YouTube is about to crown a new king. T-Series Pvt., one of India’s largest record labels, will become the most-subscribed channel on the world’s most popular video site in the next couple weeks.

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Who Rules YouTube? Swift? Bieber? Nope. It’s T-Series, a Record Label in India.

Who Rules YouTube? Swift? Bieber? Nope. It’s T-Series, a Record Label in India.

New York Times – November 14, 2018

Taylor Swift and Ed Sheeran have each racked up more than 15 billion views on YouTube. Justin Bieber beats them both, with 18 billion views. But none of those megastars comes close to T-Series.

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Lessons from Freddie Mercury: Why Length isn’t Always a Turn-off for Social Video

Lessons from Freddie Mercury: Why Length isn’t Always a Turn-off for Social Video

Mumbrella – November 8, 2018

Creativity is undoubtedly subjective. Creators and their process are open to perception and critics who will take a swipe no matter the scale of your success.

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YouTube King PewDiePie Fends Off Bollywood Threat — For Now

YouTube King PewDiePie Fends Off Bollywood Threat — For Now

CNN – November 2, 2018

T-Series gained more than 40 million subscribers in the year to October 25, according to Tubular Labs, while PewDiePie gained less than 10 million in the same period.

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Tubular Labs Unveils New Social Video Intelligence Features For Instant Content Strategy Insights

Tubular Labs Unveils New Social Video Intelligence Features For Instant Content Strategy Insights

BroadcastingCable – October 11, 2018

‘Performance Insights’ Delivers Instant Video Content Strategy Insights; and ‘Turbo Compare’ Offers Custom Creator Comparisons.

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Online Video Deep Dive: Viewership Trends Across YouTube and Facebook

Online Video Deep Dive: Viewership Trends Across YouTube and Facebook

MultiChannel.com – September 28, 2018

To help figure out what’s driving viewership in the online video ecosystem, we’ve partnered with social video analytics company Tubular Labs to surface insights every quarter. Below, general platform trends for YouTube and Facebook for Q2 2018.

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