Tubular in the Press

Tubular is the measurement standard for online video, and is widely cited by industry and press for the very latest in video insights, trends and strategy. Working on an online video story? We'd love to collaborate with you. Contact press@tubularlabs.com

New Standard Introduces TV Metrics to Social Video Environments

New Standard Introduces TV Metrics to Social Video Environments

BROADCASTING & CABLE – September 11, 2019

Tubular Labs, the world leader in digital video measurement and branded video intelligence, today revealed additional details around the development of a new suite of metrics aimed at addressing the significant uncaptured potential for online video monetization. To date, investment in social video has been constrained by a lack of uniform market standards to value these audiences at parity with traditional media channels.

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Tubular Labs Unveils New Metrics for Social Video

Tubular Labs Unveils New Metrics for Social Video

Broadcasting & Cable – September 10, 2019

Digital video measurement company Tubular Labs on Tuesday introduced new metrics for social video that are based on time spent viewing and de-duplicated audience engagement.

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Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV

Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV

Tubefilter – September 10, 2019

Video analytics firm Tubular Labs is set to unveil a new suite of metrics during its presentation at the NewFronts West — a Los Angeles iteration of the longstanding New York digital marketing showcase, which kicks off tomorrow.

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Niche audience-measurement companies aim to give advertisers, programmers a fuller picture of who’s watching

Niche audience-measurement companies aim to give advertisers, programmers a fuller picture of who’s watching

Multichannel News – September 9, 2019

While ratings pioneers Nielsen and Comscore still dominate the measurement of broader audiences, increasingly these smaller, privately owned niche players are carving out their own piece of the measurement segment by diving deeper into audience habits and desires.

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Tubular Labs Global Video Measurement Alliance expands with first focus on social video

Tubular Labs Global Video Measurement Alliance expands with first focus on social video

The Drum – May 30, 2019

Digital media brands including Viacom International, Vice International and Media Chain have opted in to help develop a universal measurement standard for digital video. They join co-founders Vice (North America), BuzzFeed, Group Nine, Viacom (International), Ellen Digital Network and Corus Entertainment.

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Tubular Labs Brings in Viacom, BuzzFeed, Other Media Partners on Project to Establish Social-Video Metrics

Tubular Labs Brings in Viacom, BuzzFeed, Other Media Partners on Project to Establish Social-Video Metrics

Variety – April 26, 2019

Viacom, Ellen DeGeneres’ Ellen Digital Network and Corus Entertainment have joined Tubular’s Global Video Measurement Alliance (GVMA) initiative. They join initial partners BuzzFeed, Vice Media and Group Nine Media.

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BuzzFeed, VICE and Group Nine Form Measurement Alliance

BuzzFeed, VICE and Group Nine Form Measurement Alliance

The Drum – January 31, 2019

While online publishers are facing layoffs and possible mergers, three major digital media companies have joined social video analytics provider Tubular Labs to form the Global Video Measurement Alliance (GVMA).

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BuzzFeed, VICE and Group Nine Form Measurement Alliance

BuzzFeed, VICE and Group Nine Form Measurement Alliance

AdAge – January 30, 2019

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media. The three digital publishers are working with Tubular Labs to create new standards for measuring digital media on Facebook, YouTube and other sites.

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VICE, BuzzFeed, Group Nine, Tubular Labs Form Global Video Measurement Alliance

VICE, BuzzFeed, Group Nine, Tubular Labs Form Global Video Measurement Alliance

Broadcast & Cable – January 30, 2019

VICE, BuzzFeed and Group Nine have joined forces with Tubular Labs, the world leader in social video analytics and sponsored video intelligence, to establish a new video marketplace initiative dubbed the Global Video Measurement Alliance (GVMA).

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