The new media measurement standard for digital video
Tubular is establishing, for the first time, TV-grade standards for digital video that enable publishers to confidently pitch brands, tell their story and realize the revenue they deserve.
Coming soon, true unified cross-platform metrics
Use time-based views across platforms for true apples-to-apples performance.
Global Reach & Depth
See de-duplicated unique reach and time spent by audiences aggregated across platforms.
Understand what key audience segments watch, by geography, age and gender.
Tubular has helped us report content effectiveness and performance to our partners. We’re excited to participate in the GVMA and the unification of global content measurement, so we can fully understand, interpret and activate our cross-platform social reach.
Ellen Digital Network
As we continue to invest in audience development and original premium programming from our flagship brands, we look forward to working with the Global Video Measurement Alliance to establish unified methods of measurement for social video.
President, Viacom Digital Studios
Measurement capabilities overall have lagged in the industry--and undoubtedly, metrics around video engagement across screens have lagged the most. It’s time now to set a new standard together, and metrics to help advertisers realize value around branded video, and prove brand lift and campaign effectiveness, will lead.
President of Digital
Measuring digital and social video is integral for our business, but traditional metrics like views don’t offer the critical insight required to execute meaningful advertising and branded content campaigns.