Creating Better Content Strategies for Video with Audience Insights
By Julian Alvarado · May 16, 2019
Technology has democratized video production, and the consumption trends from 3B+ viewers worldwide help shape this media on a daily basis. In turn, both brand and media content producers now have the ability to reach their audiences anytime and anywhere they want.
And they are, uploading about 18 years of video every day. With such a competitive content marketplace, how can content strategists ensure they’re capturing the attention of their audience?
Here we present a simple answer and call to action: stop attempting to replicate virality and instead use insights into audience consumption habits to inform your content strategy.
By doing so, you’ll be able to turn any content operation into a well-oiled machine that regularly creates high-performing videos at scale that audiences can’t help but love.
In our white paper, “Audience Insights: Creating Video from Data, Not Guesswork,” we outline how those making digital content decisions can use insights about their viewers to guide their video production process.
You will learn how to:
- Uncover which videos perform, and why, in order to reach beyond typical social analytics
- Determine the variables that define your audience and what (else) they watch
- Benchmark your content against competitors’ using cross-comparison metrics called Tubular Video Ratings (TVR)