Social platforms continue to redefine how audiences engage with entertainment, sports, and politics. From record-breaking videos at the Golden Globes to the political drama leading up to the 2025 inauguration of the US president, this blog explores topics that captured millions of views and sparked conversations around the world. Dive in as we break down … Continued

A Year That Redefined the Narrative 2024 wasn’t just another year in the social media landscape—it was a year of reinvention, where the stories we consumed and the platforms we frequented became an even greater reflection of who we are.  From influencers and sports to music and politics, audiences turned to social to find connection, … Continued

The holiday shopping season is already in full swing, especially with just 27 days between Thanksgiving and Christmas this year. And with so much noise from brands and publishers around what to buy, there’s a premium on attention across all screens. Still, understanding key social video insights and consumer behaviors can help cut through the … Continued