3 Steps to Building Successful Pitches for Brand Partnerships
By Bree Brouwer · July 09, 2020
When you’re trying to woo potential ad and brand partnerships, it might seem intimidating to find your positioning among a sea of competitors.
How are you supposed to differentiate your properties, audience, and more to win more deals?
The good news is you can craft the story you want to tell – you just need the proof points!
Below are some best practices and inspiration for highlighting your brands’ best wins, differentiators, and proof points to advertisers.
Here’s what you can do to best position your pitch:
Differentiate Your Property from Competitors or by Genre
What are some of your key accomplishments? What kind of impact do your channels/properties have regionally or globally, and why? How are your individual brand channels performing?
Determining and presenting your key strengths not only looks good for potential advertisers and brand partnerships, but can help you stand out from your competitors.
Example: You know you were 98th out of hundreds of global media companies on May’s most-viewed leaderboard, so include that in your pitch deck.
Highlight How Your Audience Resonates with Your Brand Advertiser
Your audience may be one of the strongest pieces of fodder you have when creating a pitch deck. Lots of brands want to “buy an audience,” and it’s the way most advertisers think.
By pitching your strengths in this area you’ll become a must-buy and can better connect with brands looking to reach the audience you’ve cultivated.
Example: Tell your audience’s story in your pitch deck. If a brand is looking for males 25-34 and you reach that audience, for example, include that, especially if you reach this audience more consistently than a competitor.
Use White Space and Rising Trends to Offer Ad and Brand Partnerships Something New
Lots of brands and advertisers want to do something that’s never been done before so they stand apart from their competition, just as you want to do yours.
This is why you should look to rising trends so suggest novel content opportunities for your ad and brand partnerships. Look for a category with high demand and views but low supply.
Example: Home & DIY content might have a small amount of videos uploaded last month, but it has incredibly high view counts, so that’s a high-performing area you should pitch to advertisers and branded content partners.
Want to learn more about how to land bigger, better deals?