At this year’s VidCon event, our CMO Jill Nicholson broke down key social video trends – ones most people aren’t watching yet – driving the next wave of the creator economy.  Now available as a report, her presentation dives into emerging patterns in video duration, upload frequency, and unexpected brand collaborations. Let’s dive into these … Continued

What makes a podcast truly popular? Is it the hours of watch time it racks up, or the number of people who keep coming back for more? Each week, YouTube offers one lens on that question: a ranking of the top podcasts in the U.S., based on total watch time. For publishers, it’s an effective … Continued

Social video moves fast. What worked last quarter might flop tomorrow, and new formats, trends, and viewer behaviors can change everything overnight. That’s where Tubular’s Insights & Strategy (I&S) team comes in. Our dedicated team of social video experts combines custom market research with proprietary Tubular data to give brands and media companies strategic insights … Continued