Tubular Labs today announced that Denis Crushell has joined the company as VP of Europe responsible for heading Tubular’s European operations and expansion from London. Denis brings nearly a decade of experience at Google having most recently served as YouTube’s head of sponsorship in EMEA. Tubular already has over a dozen enterprise customers headquartered in the EMEA region, including FremantleMedia, Endemol, DailyMotion, and ChannelFlip.
“When I saw Tubular Labs’ software and vision, I had to join the team. Tubular removes the guesswork from programming decisions and influencer partnerships. It’s at the very forefront of video intelligence technology.”
“Last year, European brand videos grew more than 50% in viewership, surpassing 31 billion views and over 500 million engagements,” said Rob Gabel, Founder of Tubular Labs. “This rapid growth coupled with the increasing number of customers we’re adding in EMEA requires that we establish a dynamic presence in the region through a strong and experienced leader like Denis.”
Prior to joining Tubular, Crushell held several management positions at YouTube and Google. Before his most recent role at YouTube, he was head of YouTube’s Sports Sponsorship in Northern and Central Europe, working directly with YouTube’s largest sports advertisers in that region. Prior to that, Crushell was Retail Industry Manager at Google, working with a portfolio of some of Google’s largest retail customers in the UK.
“Online video is exploding globally, but very few brands and media owners capitalise on it effectively,” said Crushell. “When I saw Tubular Labs’ software and vision, I had to join the team. Tubular removes the guesswork from programming decisions and influencer partnerships. It’s at the very forefront of video intelligence technology.”