On-Demand Webinar: Growing Audiences on YouTube with Discovery Japan

Discovery is a global leader in real-life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs, and entertains. Discovery delivers over 8,000 hours of original programming each year, throughout its portfolio of premium brands.

Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including a presence in Japan. Discovery Japan currently manages 6 local YouTube channels (Discovery Channel, Animal Planet, MotorTrend, TLC, Food Network and Investigation Discovery) in addition to CS broadcasting of Discovery Channel and Animal Planet.

Watch the on-demand webinar where we speak with Allie Sakakibara, Associate Director and Head of Content at Discovery Japan, about how the company grows their audience and expands their YouTube reach.

In this webinar, you’ll learn how Discovery Japan:

• Revolutionizes brand social media strategy with an emphasis on YouTube 
• Focuses on long-form content to engage and grow audiences
• Uses data to inform content decisions and develop engaging videos