Tubular Audience Ratings™ Overview

Compare social video audiences to TV

Tubular Audience Ratings™ bring cross-platform uniques and minutes watched to social video for the first time ever, so you can not only know the true reach and value of your audience, but also compare digital video apples-to-apples with traditional media.

Download our short, two-page overview to learn about the new Tubular Audience Ratings metrics, including:

  • De-duplicated unique viewers
  • Minutes watched, total and per unique viewer
  • Quality views (30-second view qualifier)
  • Audience age, gender, and location

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