On-Demand Webinar: The World of Barbie: Unboxing Mattel’s Digital Success

2023 has been coined “The Year of Barbie”— but how did Mattel go from beloved doll to digital-diva? In our webinar with Mattel, we unbox how data supercharged Barbie’s social media success and built the #1 Doll brand on YouTube.

Want the secrets of Barbie’s content magic? In this webinar, we’ll learn how Mattel:

  • Prioritizes growth and caters to expanding audiences
  • Stays ahead of the competition
  • Leverages influencers and user-generated content

Who: Tubular hosted Lead YouTube Strategist, Mark Phillips

Step into Barbie’s digital dreamhouse and download the webinar recording today.


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