On-Demand Webinar: Globo’s Digital Media Transformation: Unveiling a 4-Year Journey
Discover the remarkable digital media transformation journey of Globo, one of Latin America and the world’s leading media companies. In an era of shifting audience consumption habits, Globo has seamlessly integrated live, traditional, and digital media. Join us as we delve into the strategies employed by Vanessa Oliveira, the Director of Viu Hub at Globo, to merge the linear and digital worlds successfully.
Unlock the secrets behind Globo’s transformation as we explore how they leverage evolving audience behaviors to extend their brand’s reach beyond traditional platforms. Discover their dynamic partnerships and storytelling techniques that organically expand their audience alongside some of the world’s biggest brands. Moreover, gain insights into how Globo has adapted its strategies and embraced change amidst the challenges posed by the Covid-19 pandemic.