Tubular drives earned media and connects brands with the top video influencers.

Building brands one video at a time

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Unique audience insights
  • Uncover which audiences are most likely to engage with your brand
  • Get the data needed to maximize reach and engagement
  • Discover what's trending with your target audience
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Content and talent strategy
  • Identify and partner with aligned influencers and fans
  • Compare user generated brand content against your official content
  • Architect video production and distribution strategies
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Cross-platform measurement
  • Measure official and UGC brand video content across 30+ platforms
  • Identify video trends, industry insights, and uncover content creation opportunities
  • Learn about competitor presence and your own share of voice across video platforms
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Drive success
  • Increase audience reach and viewership across multiple video platforms
  • Quickly grow your brand share of voice across key social sites
  • Optimize paid media and save costs on promotional strategies

How brands and agencies use Tubular to get results

Mattel
Barbie, a brand under Mattel's umbrella, uses Tubular to gain strategic insights that drive the brand's digital transformation. In 2018, Barbie’s global sales reached a five-year high, surging 14 percent from the year prior. “We see the power of video and content for our particular audiences and the proof is in our overall sales and our brand-affinity lift,” says Isaac Quiroga, Director of Video Engagement at Mattel.
Spin Master
Spin Master, a global toy and entertainment company, uses Tubular to benchmark their videos to competitors and stay in front of their kids audience. "We’ve been able to better target and engage our audience by identifying the content creators most connected to our target audience," says Talia Carr, Assistant Manager, Social Marketing at Spin Master

Supporting customers worldwide

“Tubular makes us more efficient and effective at finding those diamond in the rough creators – which powers our video marketing success”
Corey Weiss
Head of Business Development
ipsy
"We were working with one client in the CPG space that wanted to do their first major work with a YouTube creator. The Tubular data was the root of the entire project. I think we used Tubular inside and out on that project.”
Rob Davis
Head of Digital
Ogilvy

Request a free demo of Tubular’s social video analytics suite.

© 2019 Tubular Labs, Inc.
Tubular and Audience Graph are trademarks of Tubular Labs, Inc.
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