Spin Master, a Canadian global toy and entertainment company, used Tubular’s Audience Also Watches, to achieve almost 2x the average YouTube engagement rate for an influencer campaign.
- Spin Master’s team needed to:
- Gain a deeper understanding of what video content, either created internally or by competitors and influencers, was resonating
- Benchmark their videos to competitors and stay in front of their kids audience
Digital Video Strategy
- Using Tubular, Spin Master:
- Monitors its share of voice, form KPI's around Tubular's V30 metric, and benchmark their video performance against others
- Discovers high performing content trends and identify new influencers that fit with its target demographics
“While analysis tools for social posts and images existed, we needed a solution specific to gathering video content insights. Tubular changed the way we access information, giving us new standard KPIs for video performance. We now export performance data in a matter of minutes, instead of manually maintaining views.”
Talia Carr, Assistant Manager of Social Marketing at Spin Master
- Spin Master is now able to inform content strategy, quickly and efficiently, to create high-performing videos
- Spin Master can better target and engage its audiences by identifying the content creators most-connected to their audiences
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