Spin Master

Spin Master, a Canadian global toy and entertainment company, used Tubular’s Audience Also Watches, to achieve almost 2x the average YouTube engagement rate for an influencer campaign.  

Business Challenges  

  • Spin Master’s team needed to:
    • Gain a deeper understanding of what video content, either created internally or by competitors and influencers, was resonating
    • Benchmark their videos to competitors and stay in front of their kids audience

Digital Video Strategy  

  • Using Tubular, Spin Master:
    • Monitors its share of voice, form KPI's around Tubular's V30 metric, and benchmark their video performance against others 
    • Discovers high performing content trends and identify new influencers that fit with its target demographics

“While analysis tools for social posts and images existed, we needed a solution specific to gathering video content insights. Tubular changed the way we access information, giving us new standard KPIs for video performance. We now export performance data in a matter of minutes, instead of manually maintaining views.”

Talia Carr, Assistant Manager of Social Marketing at Spin Master


  • Spin Master is now able to inform content strategy, quickly and efficiently, to create high-performing videos
  • Spin Master can better target and engage its audiences by identifying the content creators most-connected to their audiences

Get a full understanding of your target audience and that of your competitors.

Download our guide "Creating videos from data, not guesswork" 


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