Audience  Measurement

Make meaningful comparisons
between social video and other media

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Audience  Measurement

Ratings for hundreds of thousands of publishers on social video

Tubular Audience Ratings™ measure the reach and engagement of YouTube & Facebook audiences with de-duplicated ratings (unique viewers, minutes watched, 30-second views) for individual or groups of creators, as well as across entire media and brand portfolios, segmented by gender, age, and geography.


Measure true audience composition month-over-month to know exactly which demographic is driving your growth.
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Choose the right partners by surfacing and vetting influencers who are currently reaching your target audience.
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Secure more RFPs by showing advertisers your audience is more expansive, engaged, or specialized than your competitor’s.

Partnering with
industry leaders

Tubular collaborates with leading media companies and brands including Vice, Mattel, BuzzFeed, Brut, Corus, Discovery, Ellen Digital Network, Freeda, Group Nine, Social Chain, ViacomCBS, and Webedia to create a measurement standard for digital video.

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Need more info?

Grab our two-page overview to learn how Tubular Audience Ratings™ can help you compare, sell, and grow.

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Want to see the future of digital video

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