Audience
Measurement

Audience  Measurement

Unlock the true value of your video audience.

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Audience  Measurement

Go beyond views, at last.

View count alone doesn’t cut it anymore, it’s knowing true audiences that counts—just like TV.

Tubular Audience Ratings represent the true reach and engagement of audiences as measured by de-duplicated ratings (unique viewers, minutes watched) for individual or groups of creators, as well as across entire media portfolios, broken out by gender, age, and geography.

Invest, buy, and partner with
confidence in the video economy.

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Win TV-sized
budgets

Compare digital video apples-to-apples with traditional media.
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Partner based on
reach

Evaluate on unique cross-platform reach and watch-time.

Slice by audience demographic

Understand what key segments watch by age, gender, and geography.

The only cross-platform audience measurement solution for global competitive benchmarking.

Know the true value of your audience. Tubular Audience Ratings represent the true reach and engagement of audiences as measured by de-duplicated ratings (unique viewers, minutes watched) for individual or groups of creators, as well as across entire media portfolios, broken out by gender, age, and geography.

Partnering with
industry leaders

Tubular is collaborating with leading media companies and brands including Vice, Mattel, BuzzFeed, Brut, Corus, Discovery, Ellen Digital Network, Freeda, Group Nine, Social Chain, ViacomCBS, and Webedia to create a measurement standard for digital video.

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Monetization Gap

Over $20 billion
in revenue to
be unlocked.

Learn about the $13B monetization gap in the digital video ecosystem by Vorhaus Advisors, cited in Ad Age.

Read The Industry Report

Want to see the future of digital video
measurement?

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