5 Steps to Video Length Optimization

Are Your Social Videos the Right Length?

What if your best-performing video isn’t the longest… or the shortest… but the one perfectly optimized for your audience, content category, region, and platform?

Video length plays a major role in determining your content’s reach and engagement, driven by both social algorithms and audience behavior.

Too often, creators and marketers rely on outdated assumptions or gut instinct when deciding video length. But the reality is: optimal social video lengths are ever evolving and vary based on several factors. 

That’s why we created Tubular’s 5 Step Social Video Length Optimization Guide — a data-driven framework to help you make smarter decisions about how long your videos should be.

What’s inside the guide:

📊 Platform Trends: Learn how the performance of different video lengths across different platforms have shifted year over year.

🎯 Creator-Type Benchmarks: Whether you’re a brand, influencer, or media company — not all video durations are created equal.

🔍 Category Insights: From toys to news and food, discover the sweet spot for your content based on what you’re posting about.

🌍 Regional Behavior: Why audiences in different regions respond to different video lengths, and how to adjust accordingly.

📈 Goal-Driven Strategy: Whether your KPIs are engagement or reach, learn how to align your video durations to achieve them.

Turn guesswork into growth — and develop a repeatable recipe for video performance on social.

Download the guide now